Alicia Keys has been named the new global creative director for blackberry. It is indeed a very interesting move for a company that desperately needs the publicity and increased revenue, especially in North America. Let’s see how this relationship pans out.
Alicia explains what her new role will be on her website:
“In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.”
Again, interesting. What are your thoughts? Good or bad move by Blackberry?