I read with amusement an article titled “No Mo’Hits, 10 Reasons It’s Don Jazzy who will Lose the Most” by Chi Ibe a YNaija writer. The article, I felt, spent more time outlining the end of Don Jazzy without D’Banj. It was sort of like Don Jazzy’s natural music capabilities, accomplishments and success had been amputated all because of his fall out with D’Banj.I found it amusing but I also felt it underscores why I started this blog; and why I am determined to stay true to my voice, as always, and to call out the the mental slavery that I believe Africans and especially Nigerian people have, especially where it comes to business. We gotta beat that nonsense out of our psychic and system, beat it out like a “drummer boy.”
One simple yet resounding reason why Don Jazzy will WIN, excel, have his jersey retired like Michael Jordan in Nigeria and Africa’s music hall of fame is so obvious it is like “duh?” Folks, it is very simple. Don Jazzy is an entrepreneur. (Full stop. Period.) Don Jazzy is not just an entrepreneur but a successful entrepreneur with a solid track record to show it.
It is crazy how we forget things. As an entrepreneur, Don Jazzy founded Mo’Hits. As an entrepreneur, Don Jazzy identified the talent D’Banj, among others, that he signed to Mo’Hits. As an entrepreneur, Don Jazzy harnessed the talents under his label Mo’Hits. As an entrepreneur, Don Jazzy created a sound, image etc. that not only had cross over appeal across the continent but catapulted his artists, his personal brand and his corporate brand to a global level. As an entrepreneur, Don Jazzy effectively branded his personal brand “It’s Don Jazzy Again” (IDJA), a very unique and pioneering way in the music industry both in the USA and across the globe. Most record labels have their artists shout out their corporate brands. Not Don Jazzy. For a long time to come, no one, so long as Mo’Hits music is played, will ever forget Don Jazzy. Almost every song was IDJA branded. Okay, so Mo’Hits dissolves but the personal branding “IDJA” is etched in the minds of all. Now what? It doesn’t get more brilliant than that.
The entrepreneur, the creator, the visionary can and will always reinvent himself or herself. Across all spectrum in science, law, technology, music, fashion, film etc. it is the same thing over and over and over again: Russell Simmons, Steve Jobs (RIP) the list goes on of so many success stories.
Folks, entrepreneurs do not lose their gifts/talents and vision because they lose artists or business partners or even have greedy shareholders (think Steve Jobs) who kick them out of their companies. They did not go into business just to turn a profit. They went/go into business because they are compelled to do so. They identified a need i.e. problem in the marketplace and they came up with a solution or solutions to address the need for thousands and millions. Don Jazzy has done that under the label Mo’Hits. He created Mo’Hits and found the talents to make the name global. To limit our thinking to be so small minded, just because he terminates a relationship with his artist turned co-owner, is to truly exhibit that mental slavery that I began this post with.
Indeed, while today the buzz word in Nigeria is “entrepreneur this” and “entrepreneur that,” the truth of the matter is that many truly believe that if you are not working for someone, you have not made it. If Don Jazzy does not work with D’Banj who supposedly has a more lucrative deal with Kanye West’s GOOD Music than Don Jazzy, then he hasn’t quite made it or will not without D’Banj. *Sigh.* People can we quit with the ridiculousness? Also, please visit my site fashionentlaw.com, enter D’Banj in the search box and see my analysis on the G.O.O.D Music deal. It is not all that it is cracked up to be, best believe that.
Bottom line, the 1 reason why Don Jazzy wins and will continue to win like Russell Simmons, co-founder of Def Jam Record label and many more like Simmons, is simple. He is an entrepreneur, a successful one at that. He has done it before, he will do it again, with or without D’Banj.
Watch Steve Jobs to Get An Idea How True Serial Entrepreneurs Think Even When They Take a Hit
“No Mo’Hits, 10 Reasons It’s Don Jazzy who will Lose the Most”
Okay, first let me say I am firmly #TeamDonJazzy. Well, not really. I am #TeamMoHits. But if (perhaps, when?) D’banj and Don Jazzy do finally – officially – break up, I am unquestionably #TeamDonJazzy. So, understandably, now that he is being played as the underdog in the unfolding drama over a rumoured split, I find myself taking his side.
But that’s just emotions. When it comes down to the cold, hard numbers – who stands to lose the most if the two partners split? I say Don Jazzy, and I have my reasons below.
1. Dbanj has Kanye (at least as far as the eyes can see)
Going by the release of today’s Oliver Twist, we are at least certain that D’banj is still in cahoots with the almighty, Kanye West. Do you really think he can lose with the mystique and power of Kanye behind him – will Kanye allow his latest African experiment fail? I doubt it seriously.
2. D’banj is the performer
People always forget that the love that fans have for performers is strong even if the performers screw up – reference everyone from Michael Jackson to Whitney Houston. Check this out – 9ice allegedly cheated on his wife, betrayed the friend that discovered him and abandoned his producer, but do his fans love him less? Hell no. The day after the disastrous Sahara Reporters interview, did D’banj have a sold out concert in New York no matter what anyone, including YNaija said? Hell yeah! Morale? As long as he continues to give the public the ‘Koko’, it is fine – and D’banj has it.
3. Don Jazzy’s losing it
Don Jazzy’s biggest power is his mystique. Over the past three months it has steadily gone. There is that weird interview with Genevieve magazine, there’s the even weirder interview with Hip Hop World Magazine,where he appeared to diss rappers and then ran to his website to give a watery apology. Then there was his limpy Jonathan repudiation and his When-I-speak-they-read-it-in-Aso-Rock nonsense. Then there’s the fact that he is attending too many events, and worse off: that forgettable live performance with Tiwa Savage. Don Jazzy, backing up Tiwa?! Without D’banj by his side in any of these – the superstar power from which he feeds off – Don Jazzy has only been diminished.
4. Dbanj is also an astute businessman
The big mistake we’ve made is to stereotype D’banj. We’ve always assumed he is the entertainer and Don Jazzy is the entrepreneur, but is that truly the case? No. Insiders will tell you that just the same way Don Jazzy has multitasked as Producer-and-Businessman, D’banj has also multitasked as Performer-and-Businessman. It’s a mistake people also make with Chocolate City and EME where they think MI and Banky don’t know the business. Not true. Those guys get the business – and D’banj is no pushover.
5. Was Don Jazzy really the boss?
So yes, in the public eye, every time D’banj wanted to say something, he had to first have Don Jazzy whisper into his ears, so he just had to be Don Jazzy’s boy, right? Oh please. Do you really think Don Jazzy was telling him anything they hadn’t already discussed and rehearsed at home? It’s show-business! It’s an act! D’banj wasn’t Don Jazzy’s boy – they were business partners. Just because he held the microphone to his crotch every chance he gets doesn’t make him dumb.
6. Get off the stage!
I know I have mentioned this before – but still, why is Don Jazzy diluting his brand by performing? And why was he backing up Tiwa Savage? No one began to admire him because of his performance; we admired him exactly because he did not perform. He doesn’t dress well, doesn’t speak well, has a croaky voice and frankly isn’t easy on the eye. He needs to go back to the background fast. Seriously. . .”
–YNaija has the full story.
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