7 Recommended Music Business Seminars to Attend at the 2015 Social Media Week Lagos #SMWMUSICDAY

SMWMusicGoDigitalSocial media week Lagos is here again! The event is Africa’s biggest social media networking conference and will take place for a third time in the city of Lagos, Nigeria from the 23rd to the 27th of February 2015.

AML people, check out a carefully curated list of seven(7) music business seminars I recommend you attend if you will be in Lagos.


Wed, Feb 25 – 8:30 AM – 10:00 AM
Hosted by SMW Lagos & The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

#SMWInnovators Breakfast: #SMWMusicDay Edition Powered by The Beat 99.9FM will open with a welcome address by entertainment industry powerhouses Chris Ubosi (Managing Director, The Beat 99.9 Fm) and Briant Biggs (Director of Mobile Strategy, Roc Nation).

The Honorable Minister of Tourism, Culture & National Orientation, Chief Edem Duke will take the stage to for a special address that will set the tone for the keynote conversation.


Go Digital or Go Home with Steve Rifkind (Co-Founder, All Def Digital) and Yinka Adegoke ( Co-Founder, NewCode)
A far-reaching discussion with Steve Rifkind, one of hip-hop’s pioneering executives about founding Loud Records, discovering and breaking legendary artists like Wu Tang Clan and Mobb Deep, how to break a new acts in the digital age and a deep dive into how Rifkind’s new Alldef Digital label launched in partnership with fellow hip hop impresario Russell Simmons will change the game once more.

8.30am – 8.45am – Attendee arrivals, Continental breakfast
8.45am – 8.55am – Welcome speech from chairmen, Chris Ubosi, Brian Biggs and Obi Asika
8.55am – 9.10am – Message from Minister of Tourism, Chief Edem Duke
9.15am – 9.45am – Keynote conversation with Steve Rifkind (All Def Digital)
9.45am – 10.00am – Q & A with Steve Rifkind

SMWMusicDigitalDistributionPanel: Satellite Vs. Streaming – Distribution In Nigeria

The very model of the traditional entertainment industry is predicated on the inefficiency of distribution. Films, TV, music are all produced and distributed in a tightly controlled way. However, the internet blows the doors off that concept because it is an environment where everyone can distribute with maximum efficiency to everyone else… Or is it? Will video streaming sites lead to the death of TV and cable service and offer a more beneficial platform to the artist?


Olamide Adedeji
Channel Manager/Group Channels Producer, Soundcity/ONTV Nigeria, SpiceTV, Televista, Trybe, Access 24.

MI Abaga
Musician, Chocolate City

Seyi Shay
Musician , Seyi Shay

Ayo Animashaun
CEO, Smooth Promotions

Gafar Williams
CEO, Do Media Limited

Fade Ogunro
Radio Host/ TV Producer, BEAT 99.9FM/ Film Factory

SMWMusicSuperStarWed, Feb 25 – 12:00 PM – 1:00 PM
Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

We are in the age of Social Media where musicians are cropping up with false trends and false music promotions. No gigs, no radio or TV airplay, no human presence, they just record and release their music on social media.

Can social media be totally ignored in the entertainment industry? Is it beneficial for a celebrity to be active on social media everyday or can they dip in and out every few months?


Noble Igwe

Chichi Nwoko
What’s ON, Managing Director

Dj Jimmy Jatt

Gbemi Olateru-Olagbegi
Broadcaster/CEO/Media Consultant, The Beat 99.9 FM / Speakerboxx

Banky W
Singer, Empire Mate$ Entertainment

Lanre Aina
Strategic Partner Manager, YouTube Nigeria, Google

SMWDayNewBrandsWed, Feb 25 – 11:30 AM – 2:30 PM
Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus
Panel: The New Deal: Brands + Music

Increasingly we are seeing new models for partnerships between brands and music driven by social media. Artists have garnered and cultivated an online audience that puts them in the control. Look at Jay Z and Samsung, Beyonce released her visual album via YouTube with little or no promo yet it shut down iTunes. Music and brands have to look at new ways to partner. Music is a bridge, and professional marketers now have to work with artists as talent, spokespeople, and creative directors to create and move product. Learn what senior marketers think about the new relationship between brands…

Norden Thurston | SBC Nigeria, Head Of Marketing
MI Abaga | Musician, Chocolate City Music Group
Aibee Abidoye | General Manager, Chocolate City Music Group
Andrea Giaccaglia | Project & Business Manager, Upfront & Personal
Lynxxx | Musician, Record Label Owner, Self
Sam Onyemelukwe | Managing Director, Anglophone Africa, TRACE
Chin Okeke | Managing Partner, Eclipse Brand Agency & Eclipse Live Africa
Adia Sowho | Head Digital media Etisalat Nigeria, Etisalat Nigeria
Yinka Adegoke | Quartz, Editor


SMWTouringBusinessWed, Feb 25 – 3:00 PM – 4:00 PM

 Hosted by The BEAT 99.9 FM

 Pencom Innovators Stage @ SMW Lagos Campus

Keynote & Panel: Touring, The Live Music Business

Our esteemed group of panelist will discuss touring and building the live music business, leveraging social and digital media engagement in emerging markets, and the challenge and opportunities of the African/Nigerian Market.

Some of Nigeria’s biggest names in music will participate in this all-star panel to discuss touring as a viable revenue stream and  how new media platforms can be employed to full effect as part of a 360 communication tool.


Liz Hausle
Executive Vice President, Marketing, All Def Digital

DJ Obi
Official DJ, Syndik8 Records

Solo Nnanna
Executive & Creative Director, Royalty Lifestyle Group

Efe Omorogbe
Founder, Now Muzik

Sound Sultan
Musician, Naija Ninjas

Chris “Razor” Oluigbo
Radio Personality, The Beat 99.9 FM



 Wed, Feb 25 – 4:15 PM – 5:15 PM

Hosted by The BEAT 99.9 FM

 Pencom Innovators Stage @ SMW Lagos Campus

Panel: Financing the Entertainment Sector & New Revenue Models

It’s called SHOW BUSINESS for a reason. Before and after the show, we have the business aspect. Our music industry is littered with a plethora of upcoming artists and record labels who whilst they have a great talent pool look extremely unattractive to the banks and as a result cannot survive in the harsh unregulated and unstructured music environment that we operate in.

Financing the Entertainment Sector & New Revenue Models will look at new revenue and business models that have sprung up with the emergence of social media and the digital music space.


Uzoma Dozie
Group Managing Director/CEO, Diamond Bank PLC

Tola Odunsi
Executive Director, Urban Vision

Greg Afemike
Director , S.S. Ahfemike Consulting

Sasha P
Storm 360, Musician

Audu Maikori
CEO, Chocolate City Group


SMWMusicTripleThreat Wed, Feb 25 – 5:30 PM – 6:30 PM

 Hosted by The BEAT 99.9 FM

 Pencom Innovators Stage @ SMW Lagos Campus

Closing Keynote Panel: Triple Threat or Nah? Mobile Platforms, Distribution & The Sharing Economy.

A majority of economic studies have concluded that file sharing hurts sales” Roughly two-thirds of independent study papers conclude that unauthorized downloads has a ‘negative or even highly negative impact’ on recorded music sales. Three of the studies found no significant impact while the remaining five found a positive impact. Many argue that file-sharing has forced the owners of entertainment content to make it more widely available legally through fee or advertising on demand on the internet, rather than remain static with TV, Radio, DVDs, CDs, and the theater. However, file sharing also raises copyright issues and has led to many lawsuit.

What are the elements that make a commercially viable music sharing and distribution site?


Nkiru Balonwu
Chief Executive Officer, Spinlet

Evangeline Wiles
Managing Director, Kaymu

Paul Okeugo
Co-Founder/COO, Chocolate City Group

Steve Rifkind
Co-Founder, All Def Digital

Douglas Jekan
Radio Personality, The Beat 99.9 FM

Visit website to register here.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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