Music Business

2Face You Got it Wrong. Your Love has to Make Sense to the People Paying Your Bills, your Fans!

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2Face and Annie IdibiaI honestly did not have an opinion one way or another on the pictures which emerged some few days ago showing 2Face kissing another woman while married to Annie Idibia.

I remember when I gave my strong sentiments when he proposed to Annie, while he had impregnated another woman with his sixth child. At the time, he had a total of six children with three women.

Since then I have just said, we all make our choices and if Annie has chosen to knowingly go into an emotionally painful life because her deserve level and self esteem is in the gutter, it is what it is. Face your own problems, I will face mine. I’ve got more important things to worry about and Annie and 2Face is not one of them.

So, when I shared the story of 2Face and Annie Idibia yesterday, I shared it only from the perspective of 2Face as an artist taking control of his brand and practicing self discipline to avoid his name even being associated with all of these baby mamas and wifey relationship mess.

2FacePero AdeniyiI honestly wasn’t expecting Annie Idibia to release a statement that seems to confirm that 2Face did in fact cheat on her with “momentary indiscretions,” as she put it; and most importantly be the face and voice to carry/excuse  the weight of his conduct and behavior.

2Face’s reply is an arrogant and condescending statement on instagram saying “our love does not have to make sense to you so please go on with your perfect life…”

2Face, tell that to people who do not feed you. However, as it stands, the public, your fans, made up of a large number of women, feed you, your wife, your seven children and any extras you give any baby mamas. The public/your fan base have been feeding you and your family for a while and they DESERVE to know and to ask you to control what is in your pants.

You can’t behave the way you do and then tell your fans to buzz off until you want money from them again. It is a privilege not a right 2Face for people to support your music. Accordingly, it is not too much for those fans to ask: a) what is going on? b) how come you can’t seem to control your actions so they don’t spill on the world map, after all you are not the only man cheating or that has cheated in the past? c) why is it so difficult to control what is in your pants and your actions. I mean at what age does a man stop being a juvenile relationship wise and becomes a man in the true sense? d) Why are you not shielding your wife from all of these mess you created that is now publicly available. Why is your wife having to do the protecting?

There is a belief that 2Face will continue to sell his music because his core target demographic includes Nigerian men who are allegedly known as serial cheaters. Everyone keeps saying “all Nigerian men cheat” and they are the ones who also really like 2Face’s music and will buy it.

Folks, times are changing. Divorce rates are high and rising in Nigeria. And if I understand Nigerian culture well, men might cheat and it is accepted by majority of society. However, there are levels to this cheating. Even among men folk, you shouldn’t be that blatantly disrespectful to your wife on a national, much less a global level. There is a reason why women want to die for this marriage thing. The idea is that when you are married, your husband treats you with more respect and so does society. He keeps the cheating private if he chooses to indulge (which he will because supposedly it is ingrained in the Nigerian male DNA to cheat), he takes care of your kids and family. It appears 2Face missed the boat on that culture even among men folk.

He either follows African traditional religion and marry another wife or at least help his wife save face in the eye of the public if he will engage in “momentary indiscretions” as Annie puts it.

These two need professional psychological counseling and help. This situation looks unhealthy and the pressure has only just begun in light of this new development.

2Face Caught Kissing Another Woman-Uduak

Annie’s Statement

“I am aware of the photo’s circulating the internet with my husband and Pero Adeniyi. I want to state officially that I was not in that space at that time and therefore there was no confrontation between myself and Pero Adeniyi.

Pero Adeniyi and this momentary indiscretion poses no threat whatsoever to my relationship with my husband.

As a matter of fact for all of our children’s’ sake, I do encourage cordial relationships with parties involved.

This year, my focus is solely on God, Family and my Career which doesn’t give me the luxury of paying attention to any distractions.

I thank you for your respect in this matter.”

NOTE:  If we look at the definition of “indiscretions,” this is a problem for Annie. Her excusing this behavior only makes it worse.

in·dis·cre·tion

 noun \ˌin-dis-ˈkre-shən\

: lack of good judgment or care in behavior and especially in speech : lack of discretion

: an act or remark that shows a lack of good judgment : an indiscreet act or remark

-Merriam Webster Online

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Winston Balagare says:

    Poor Annie. She fought hard to keep this man. Back when he was a relevant musician.

    But what is he now? Is he Nigeria's biggest name? Are other artists clamoring for a chance to record with him? What's the appeal, now, Annie–besides keeping up the facade of being a happy family?

    Annie, you're still young and beautiful. There's still time to upgrade, if you must. Don't be a fool for a man with two faces.

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