Business

7digital Announces Pan-African Licensing Agreement through CAPASSO

7digital, a leading global digital music platform, today announced that it has secured a multi-territory licensing agreement via [South] African collection society and licensing agency CAPASSO, covering 40 countries in the region. The agreement encompasses licences for both downloads and streaming and extends 7digital’s territory reach to 82 countries for a global catalogue of over 32 million tracks.

Today’s announcement further illustrates 7digital’s commitment to working with international rightsholders to foster industry growth across all major and emerging markets. Securing and managing musical rights internationally is a core function of 7digital’s offering, which currently has them powering music services for clients in North America, Europe, India, Australia, New Zealand, and territories in Latin America, The Middle East and Asia. With rights agreements already in place for South Africa, 7digital have been powering MiTracks (www.mitracks.fm), a popular multi-functional music download service, accessible on Android, iOS, and desktop with multiple payment methods. The rights agreement secured with CAPASSO, will now allow partners to use the 7digital platform for service expansion across the African continent.

“This licence agreement is a world-class deal that secures 7digital’s place among the pacesetters in digital musical licensing,” commented Simon Cole, CEO of 7digital. “It’s a full repertoire blanket licence for forty countries, with a single point for reporting and invoicing – which ensures a simple procedure for managing rights. Securing this type of agreement with licensing agencies is vital to our business and our collaboration with CAPASSO is extremely valuable for our presence in Africa.”

Nothando Migogo, CEO of CAPASSO comments, “We support 7digital’s mission to reduce the complexity around managing legally licensed music services. There is a huge opportunity for user engagement with music on connected devices in the African region. 7digital entering the market will allow better opportunities for local and international brands to bring music to users efficiently and legally.”

The countries included in the agreement include: South Africa, Kenya, Nigeria, Botswana, Malawi, Tanzania, Zambia, Zimbabwe, Swaziland, Lesotho, Mozambique, Namibia, Angola, Democratic Republic of the Congo, Madagascar, Mauritius, Seychelles, Benin, Burkina-Faso, Cape Verde, Chad, Comoros, Eritrea, Ethiopia, Gambia, Ghana, Guinea-Bissau, Liberia, Mali, Mozambique, Niger, Republic of Congo, Rwanda, Sao Tome e Principe, Senegal, Sierra Leone, Somalia, South Sudan, Togo, and Uganda.

For more information on 7digital, please visit http://about.7digital.com.

For more information on CAPASSO, please visit http://www.capasso.co.za/

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