Music Business

Nigerian Music Industry Talks: Peter Okoye, Davido, Falz, Obi Iyiegbu, Cubana Chief Priest with Ubi Franklin


Corona virus aka COVID-19 has hit the African continent, and needless to say, it is having a detrimental impact, primarily economically, on its citizens. Also, like their Western and Asian counterparts, many African leaders have begun implementing measures to protect their citizens including shelter-in-place/lockdown orders, closing borders to trade and travel from countries most affected by the virus, creating health campaigns to raise awareness on how to prevent the virus, among other things.

Uniquely placed in the middle of the COVID-19 situation is Africa’s entertainment industry which was just getting its bearings, and making its way onto the global map. For example, in the music industry, most of Africa’s entertainers still rely primarily on live shows/concerts for income. So, the obvious question becomes, how are many of Africa’s leading industry names and businesses in the entertainment industry processing this pandemic? What do lockdown situations look like for those in a country like Nigeria, Africa’s largest entertainment industry? Does the COVID-19 situation strengthen the long held belief on the continent that entertainment is a cultural experience, rather than business. If so, what is the impact on its industry professionals?

One name that right off the bat began delving into answers for some of the questions I pose above has been Ubi Franklin, a music business owner, former talent manager, investor and mentor. Ubi has conducted interviews for over two weeks, with some of Nigeria and Africa’s biggest superstars about the COVID-19 issue and the business of entertainment.

He has also set up a Shark Tank like show titled ‘The Pitch with Ubi Franklin’ on Instagram Live in which he has listened to many pitches from emerging business owners and distributed thousands of Naira, through sponsorship monies received from investors, to the winning recipients.

Watch a sample of some of his interviews with Nigeria and Africa’s leading musicians and promoters. Share with others and leave your comments on your take on some of my questions.

~Ms. Uduak

Cubana Chief Priest Link.

Business of Music North Africa Roundtable

Listen to the Latest AML Podcast Episodes


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *