Music Business

Afrobeats goes global at MIDEM 2017: Watch Adesope, Banky W, Ropo Akin, Michael Ugwu, & Godwin Tom discuss Nigeria’s music business

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Afrobeat goes global at MIDEM 2017: Watch Adesope, Banky W, Ropo Akin, Michael Ugwu, & Godwin Tom discuss Nigeria’s music business.

The panel discusses Afrobeats and African music, the growth, and impact it has had worldwide. The opportunities that exist within this genre of music. Afrobeats is the new hip hop and not just a fad not going anywhere. See the impact Afrobeats/African music has had on the charts worldwide from Fuse ODG, to Wiz Kid on Drakes (One Dance) to Dbanj (Oliver Twist) Numbers don’t lie. Major artist/labels music curators have a gold mine within Afrobeats if they organically collaborate with artists within these markets.
Need for the international artist to want and need to try break into African market the way they want to break into Asia market or Latin America market. Africa has the numbers and spend.
– Touring in Africa possibilities
– Afrobeat/African artist adding value to major festivals such as V Festival, Glastonbury etc.
– Why need to collaborate with African artist?
– Movies and TV music placement
– Music consumption within African market
– Merchandising (money left on table)
– Mainstream media
– Publishing
– Mobile Impact in Africa and how it can help increase sales of music worldwide
• Godwin Tom, Talent Manager & Entertainment Business Consultant, The Godwin Tom Company (Nigeria)
• Micheal Ugwu, General Manager West Africa, Sony Music Entertainment (Nigeria)
• Banky Wellington, Artist/Founder, Empire Mates Entertainment Limited (Nigeria)
• Moderator: Adesope Olanrewaju Olajide, Broadcaster, Adesope (UK)

Interview with Bond Stanley Ebigbo (Full Interview via Podcast)

Listen to the Latest AML Podcast Episodes

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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