Music Business

Afrobeats goes global at MIDEM 2017: Watch Adesope, Banky W, Ropo Akin, Michael Ugwu, & Godwin Tom discuss Nigeria’s music business

Afrobeat goes global at MIDEM 2017: Watch Adesope, Banky W, Ropo Akin, Michael Ugwu, & Godwin Tom discuss Nigeria’s music business.

The panel discusses Afrobeats and African music, the growth, and impact it has had worldwide. The opportunities that exist within this genre of music. Afrobeats is the new hip hop and not just a fad not going anywhere. See the impact Afrobeats/African music has had on the charts worldwide from Fuse ODG, to Wiz Kid on Drakes (One Dance) to Dbanj (Oliver Twist) Numbers don’t lie. Major artist/labels music curators have a gold mine within Afrobeats if they organically collaborate with artists within these markets.
Need for the international artist to want and need to try break into African market the way they want to break into Asia market or Latin America market. Africa has the numbers and spend.
– Touring in Africa possibilities
– Afrobeat/African artist adding value to major festivals such as V Festival, Glastonbury etc.
– Why need to collaborate with African artist?
– Movies and TV music placement
– Music consumption within African market
– Merchandising (money left on table)
– Mainstream media
– Publishing
– Mobile Impact in Africa and how it can help increase sales of music worldwide
• Godwin Tom, Talent Manager & Entertainment Business Consultant, The Godwin Tom Company (Nigeria)
• Micheal Ugwu, General Manager West Africa, Sony Music Entertainment (Nigeria)
• Banky Wellington, Artist/Founder, Empire Mates Entertainment Limited (Nigeria)
• Moderator: Adesope Olanrewaju Olajide, Broadcaster, Adesope (UK)

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ( Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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