Business

(Video) Akon on Rebranding Africa: “Africans have to redefine how people think about Africa”

I watched this video on Akon discussing how Africans can and should rebrand Africa through marketing and promotions like their western counterparts weeks ago but deem it appropriate to share at this time. I must add that I don’t entirely agree with Akon, particularly in the area of covering up issues that occur in the industry/within the community in furtherance of the greater good. I do, however, think there are more tactful ways to share the not so good news or challenge to improve as Africans.

By the way, if you are interested in a discussion on nation branding, principles of which can be extended into continent branding, click here.

-Ms. Uduak

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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