Music Business

(Video) Akon on Rebranding Africa: “Africans have to redefine how people think about Africa”


I watched this video on Akon discussing how Africans can and should rebrand Africa through marketing and promotions like their western counterparts weeks ago but deem it appropriate to share at this time. I must add that I don’t entirely agree with Akon, particularly in the area of covering up issues that occur in the industry/within the community in furtherance of the greater good. I do, however, think there are more tactful ways to share the not so good news or challenge to improve as Africans.

By the way, if you are interested in a discussion on nation branding, principles of which can be extended into continent branding, click here.

-Ms. Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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