In case you missed it, Akon, an American-born Senegalese singer, rapper, songwriter, and businessman, has signed Nigerian music producer DeeVee to his Konvict Music Africa label. While it appears to be something grand, the fact is Akon has had diverse dealings with Africa’s music talents, and we have heard about so many signings over the years but are yet to see anything tangible come out of all the noise.
So, until I can see some numbers on the board, the deal doesn’t really get much of a reaction from me.
I want to see what Akon can do for his label and African artists in Africa and other relevant global music markets, including the United States.
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