Music Business

Video: In case you missed it, Akon Signs Nigerian Music Producer DeeVee To Konvict Muzik


In case you missed it, Akon, an American-born Senegalese singer, rapper, songwriter, and businessman, has signed Nigerian music producer DeeVee to his Konvict Music Africa label. While it appears to be something grand, the fact is Akon has had diverse dealings with Africa’s music talents, and we have heard about so many signings over the years but are yet to see anything tangible come out of all the noise.

So, until I can see some numbers on the board, the deal doesn’t really get much of a reaction from me.
I want to see what Akon can do for his label and African artists in Africa and other relevant global music markets, including the United States.

-Ms. Uduak

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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1 Comment

  1. Winston Balagare says:

    I’m with you, Uduak. We’ve heard this same song several times before, and we have yet to see a single result. However, if these Nigerian artists/producers are getting monetary compensation up front for signing these seemingly fruitless deals with Akon, then I’m not mad at them for the hustle.

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