Terry G announces his new venture i.e. he is delving into the “pure water” market. Nothing new here. As an artist and talent in general, you should always be thinking about brand expansion and ways you can leverage your brand so you have other alternative means of income/revenue streams. However, what’s unique is Terry G is focused on a basic and essential product that is affordable for the average Nigerian.
M.I Collaborates with Nas. I already gave you folks an insider view some few months ago about this deal. The trick is not necessarily getting a collabo, that is very common place now. The question is how does M.I translate that into the US Markets? The push on this deal still centers around the foreign markets i.e. Africa to the benefit of Nas. M.I is already known in Africa, although he could always use some more fans, what about the US where he has been trying to gain entrance? Does he stand a chance? Nas is cool and all but again, I am more focused on seeing our African artists cement that bridge here in the states. Our American artists have successfully done so in Africa.
Ice Prince signs Deal with Universal Music Group UK. The details are not quite clear on the nature of the deal. Either way, good on him. AML artists, before you eye Ice, with all due respect, nothing spectacular. UMG is going through some serious restructuring especially with some of its important subsidiaries. We’ve also seen some of our few Nigerian artists sign deals with the likes of UMG, among others but see no real traction. It is also always interesting to note some of these entities look at the continent or its talents when the barriers in their respective organizations are low and there are lots of questions on the direction of these brands.
The simple question is, “what does it mean to be signed with UMG?” We are yet to see any real conversions or real traction on what that this has meant with prior international acts whether it be on the African or South Korean end, among others. Until that happens, it is just signing paper, and nothing more. Let’s see what Ice and the team at Chocolate City really do with this.
Explicit Content – Ice Prince’s I Swear ft. French Montana