AML Industry Moves & Deals: D’Banj for Beats by Dre, Peter Okoye for Olympic Milk, Shaydee for Metro Taxi & More Deals!

In Film Business, Music Business by Africa Music Law™Leave a Comment

What’s shaking? What’s the latest in the industry in terms of business moves and endorsement deals? I wanna know and I bet you do too. So, here’s the latest scoop of what our artists and entertainers are up to.

1. D’Banj signs an Ambassador deal with Beats by Dre.

D'Banj Beats by DRE

I really want to see a time where D’Banj enters into deals that amplify his brand here in the USA, not open the floodgates for everyone else to rake millions from the continent at his expense. I like his ONE campaign deal with BONO, Agriculture et al. I think, so far, it appears to be his best deal, especially in terms of reach and a real return on investment. That deal has had him on local television here in the USA, invited to the White House and also to speak at a TEDx organized event, among great opportunities that has really amplified his brand locally here in the States. I want to see more of such deals.

“@beatsbydre Our boy @iamdbanj in his custom #StudioWireless. Welcome to #BeatsFam & congrats on 10 yrs in the game.

D’Banj’s response:  “And when you big, you big but when you Large you are Incharge #BeatbyDre” – The tweets from D’banj and Beats by Dre.

2. Peter Okoye Signs an endorsement deal as the face of Olympic Milk.

Peter Okoye Olympic Milk

The deal is said to be worth millions of Nairas. Good look. It is reported to be the first solo deal Peter is signing without his other half Paul.

3. EME’s Shaydee signs with Metro Taxi.


This is a good look considering we are yet to see real traction from Shaydee. It seems Banky W and co., are really trying to make a strong comeback after losing some of their most valued artists. Wizkid’s record contract ends this year.

4. 2Face, Brymo, Kunle Afolayan and Vector sign deals as brand Ambassadors for Lagos Chamber of Commerce and Industry.

2Face Lagos Chamber of Commerce Brand Ambassador

For this deal, I said it made sense but I did not understand Brymo as a brand ambassador for a chamber of commerce focused on promoting and marketing businesses. The chamber’s own mission and focus on “business ethics” etc. seems to undermine this signing and creates doubt on its credibility. Let’s see if Brymo will step things up.

5. Actress Monalisa Chinda launches her own talk show.


She allegedly spent 90 Million Naira in this venture. It is quite a lot of money. I think, unlike her magazine venture, she stands a chance to be really successful here. I think a talk show fits her personality rather well. I would tune in to watch her talk show. Will you?

6. Actress Helen Paul makes a major power boss lady move with the launch of her new film academy.

Helen Paul Opens Film Academy

Great news. We need more film schools, music schools, fashion schools. There is much to be done in our primary and secondary schools and universities. We also need courses in our graduate schools on music law, fashion law and film law. The possibilities are endless and I hope many of you AML readers are a part of changing the current status quo that needs change, big time.

7. Actress Stephanie Linus (Okereke) has been chosen as spokes person for the Queen of England’s ‘Young Leaders’ Awards Campaign.

Dry by Stephanie Linus 9

I am proud of Stephanie and like how she always seems to align her brand with companies that directly or indirectly benefit youths and women. My favorite of her endorsement deals remains her deal with a feminine hygiene company providing pads for young girls. Who knew that so many of our girls could not attend school when it is that time of the month, simply because they have no pads?

8. Actress Omoni Oboli is the new face of fashion brand Ayo Van Elmar Interesting and good move.

Omoni Oboli Being Mrs Elliot

Just because you are a film talent doesn’t mean you close the door to other streams of income. From fashion merchandising to lending your name, voice, image and likeness to a brand, there are so many ways to have multiple streams of income flowing in, well into the future.

It’s a wrap on the industry moves and endorsement deals. What are your thoughts on the moves and deals by our industry folks? Hit me up in the comment section, on Facebook, twitter, via email or voicemail. I want to know. Cheers,


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