Music Business

AML Music Executive: Sam Oyemelukwe, Managing Director TRACE Anglophone West Africa

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Sam Onyemelukwe is a music industry executive who hails from a creative background. He received  his Bachelor of Arts  in Fine Arts from the University of Southern California and later obtained dual masters degrees (MBA and MS Information Systems) from Boston University.

Onyemelukwe  began his career at Walt Disney Television in Los Angeles, California in the early ‘90s. He spent the next decade between the worlds of fashion and music, producing and directing television shows and events, grooming emerging talents as well as crafting advertising campaigns. Onyemelukwe continued his career in branding and marketing at the Global Headquarters of the McCann Erickson Advertising Agency in New York City. Onyemelukwe, most recently, was Business Development Manager in Nigeria for MTV Networks where he created and executed campaigns, including concert events, club parties and television productions for the likes of LG, Coca Cola, Airtel and Cadbury’s Buttermint, among many high profile brands. He is currently the Managing Director of the media brand TRACE Anglophone for West Africa.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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