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AML MUSIC VIDEO OF THE YEAR: Tiwa Savage’s ‘Ife Wa Gbona’ ft. Leo Wonder #5GBOSAS!

Ahhhhhhhhhhhhhhhhhh! I have a BIG SMILE on my face right now. Y’all should see it. You all know I have a killer smile. If you haven’t seen it, I’ll share it one of these days. So, I had one of those crazy days. Lol! Then, I sit to sift through the gazillion emails in my inbox and I see this email titled “Tiwa Savage Drops New Video” from the Iroking team. I think, “okay o.” I click through and I fall in LOVE with it, instantly!

‘Ekuro’ by Davido was my favorite song for 2012 although the video was just there. But, I think Tiwa Savage and Leo Wonder just stole my music heart o. The song has been out for a minute and I even saw images of the photoshoot and just shrugged and kept it moving but now? I am sold! This music video does what a music video is supposed to do. IT SELLS the song and the artists. It also happens to have everything I love in a music video:

1. Culture – You don’t check your Nigerian culture at the door just because you want to penetrate international music markets.
2. Versatility – This is a hit song and a classic that cuts across demographic, Gosh! How beautiful.
3. African fashion – Designer Ituen Bassey introduced us to her idea of color blocking with ankara and Tiwa Savage extends that in this video. I love the cornrows. Sexy!
4. GUITAR!!!! – My favorite musical instrument.
5. Great picture quality – Beautiful work.
6. Compelling story line – From start to finish, you get it. Weddings, clubs, churches, everyone will be playing this till eternity.
7. Great composition – Yes.
8. Beautiful texture – Yes.
9. Strong acting – All characters played their part well. When Leo gets on stage and says, “Tiwa” and begins speaking the Yoruba language, I died. (Lol!) Sexy!
10. Yoruba language – A sexy language I love. If I ever end up with a Naija man, he better learn/ brush up on his Yoruba and speak to me like Leo Wonder. 🙂
11.Freshness – Such a remarkable departure from the cookie cutter, and frankly speaking nonsense out there.

Great job by director Bolaji Kekere-Ekun of 37th State. You nailed it! All that fashion videos. Hmmm . . .  I see you. 🙂  323 Entertainment, Mavin Records, I see you all. Raise the bar, stay consistent and please more creativity like this. Oshe!

ENJOY FOLKS. I know you will fall in love with this one like I did! (For non-Yoruba speakers, “Ife wa gbona” essentially means our love is strong or if it is the direct translation, it means our love is hot.)

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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2 Comments

  1. femininepower says:

    Alleluyah! Tiwa you see you can still be sexy, COVERED UP, traditional and natural looking. This is nice.

  2. Kandieman says:

    Fell in love wiv dasong a while ago,jus seen video,have fallen in love all over again!!!respect to Naijaz for stayin true to their culture,and Tiwa is the perfect combination of sexy and beautiful!

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