AML PR Week: Naeto C – Tony Montana (Bad Pass) + What’s the “P” on Cerious Music Record Label?

Folks, I’ve got public relations and all things public relations (PR) related on my mind this week. So, do expect to see a lot of that this week.

Speaking of PR, am I the only one noticing the more pronounced branding efforts by Naeto C on his Cerious Music Record Label? The co-branding with Storm Records sort of creeped upon us. But now, it really is in our faces, partly, I think, because the Cerious music logo got a face lift that really makes you pay attention i.e. Naeto C’s signature fila (hat) and glasses simply cannot be missed. So, I am curious, what’s the “P” on Cerious Music Record Label? What’s the relationship with Storm Records at this time? There is such an in your face push on the new label but the press releases are silent as to the evolving relationship between Naeto C and Storm Records.

Obi, Naeto, please feel free to explain your co-branding efforts in a release or feel free to drop a comment.

In the meantime, I am loving all that Naeto C is putting out there, as usual. One thing I like about Naeto is that he takes his time to produce music and when he does, his body of work is usually onpoint. ‘Blessings’ at the beginning of last year that he released with Asa was a big favorite of mine. I listened to that track everyday for months, literally. Then of course 10/10 and so many other hits. You take that and add his ever forward thinking fashion statement and slang terms and it is no surprise he stays relevant in the music game, all with seeming ease.

Check out  his latest musical works.

I like the music video below. The black and white contrast creates a very chic tasteful video and the fashion model choices aint bad either.

His just released Tony Montana (Bad Pass) track which I received yesterday is also on point. Watch and listen below folks.


Naeto C – Tony Montana (Bad Pass)
[audio:|titles=NaetoC-Tony Montana Bad Pass]

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

You may also like...