Music Business

Artists, ‘What’s Love Got to Do With it?’ Respect Your Female Journalists and Bloggers


Nigerian men can be quite sexy and arguably romantic. I mean check out our music videos. But don’t stop at the videos after all that is all illusion. Actually check on real life. “Brodas” be spittin’ game like it ain’t nuthin’ but a thang. No one has swag like Nigerian men do, and I don’t say that lightly. It’s like every other group does their thing then a Nigerian man walks into the room and it’s like woooooooooosah! We really “finna” get the party started. Intelligence? Put a deep deep check mark on it. Style? Are you kidding me? That’s their middle name. Hard work ethics? Common now? Really, I could go on. Having said all of that, the games these “bruhs” talk is incredible! Ridiculously incredible. I mean, they can pop “sham pain” for you all day. Where do you want to go? They’ll take you “Over the Moon” like Dr. Sid or whisper “Haba” to you like “Chykay” and while you are still recuperating, they drop a ‘Carolina’ on you like Sauce Kid ft. Davido and depending on the day, they might croon a ‘J Martins’ “Ereke” on you.

The smart women know to just look up after all that “tantalizing” and “sham pain” to ask, “is that all you got?” Like are you fo’ real? The not so smart ones, well… 🙂

Anyway, all that “swagga, swagga” Kas beat stuff works fine on video and maybe even real life until you attempt to do business with a female, especially a Nigerican or Nigerijand female. The buck stops when we are doing business. I don’t play with my business or money and don’t like when people attempt to do that to me. It makes me want to move to Nigeria to take advantage of the laxidaisy laws and slap somebody. Don’t laugh. Really.

I was shocked when a Nigerian music artist recently sent me a message on Facebook with the following opening,

“My Love! I want to send you . . . (my work) Any chances that they’ll go on your site?”

This artist has been around for a minute and to some extent is in the limelight although still emerging.

I don’t know the guy from Adam, except in a business context, and even if I did, my true friends know I don’t mix business with pleasure like that. We can separate the two. I could do a Chykay “Haba!” complete with Chykay’s voice but clearly Naeto C’s ‘You Should Know My P’ is more fitting for this occasion. So allow me to interrupt the normal course of business and hit y’all up with a Naeto C throwback.

Demola Ogundele and Ovie O run, Ike Orizu runs, Noble Igwe runs and Ari Jaguda, Can you all imagine this male artist sending them an email with “My Love?” They would look at him like he was mad. It would be inappropriate. Why is this appropriate to send to a female publisher or blogger? Is this sexist or what? Even if you go send this type of email, choose your target wisely. As D’Banj asked, “Why me?”

Okay another throw back necessary here . . . ‘Why Me’

Artists seriously, if you want to tow the informal line, then take a page from Publicist Dro Ameh and use the word “Boss” categorically to all media. Clearly it strokes egos but it is better than saying “My Love” as in what’s love got to do with it? Shey na love we go chop? When was the last time love paid the bills? We ’bout the business of music. You make money, I make my money, we all make money and we keep it moving. Below is my response to the artist. He apologized after that.

“Are you smoking weed? You lost your mind? When did Ms. Uduak, Uduak or Ma’am, turn into “My Love?” Abeg we are not (on) that kind of P, please. Also, whether it’s you or even . . . my favorite artists . . . if you have music, follow the protocol and send where you are supposed to. I dey run business not charity organization. . . Unbelievable email after all this time you have been in the industry? . . . don’t dig the “love” thing at all at all.”

Okay am done.


Photocredit: High heels and high tops.


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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