Music Business

Awesomely Bad Music Video: Iyanya Goes for Desperately Cheap “Head Swells.” #EpicFail


Is this dude Iyanya for real? How does this man go from a relatively cool sexy brand to this desperately cheap “head swells?” The dude seems so confused and very lost half the time I hear him speak now. Don’t get me started on that Yvonne Nelson rap stunt he pulled in the UK about a month ago.

In this ‘Head Swell’ video, Iyanya is a sharply dressed man who is completely out of place in his own music video; and who appears like he just popped into a room in the dark alleyway of an abandoned street, in Ajegunle, for a quickie.

Beyond the obvious negative and degrading depiction of the Black/Nigerian/African woman in this video, you sorta wonder how a music executive who also manages a female artist and claims to respect women, is okay with this cheap trivialization of his personal brand and image.

Again, Iyanya is lost. I am unsure if it is reflective of him not producing the kind of music he claims he really wants to produce?

These days, he tries way too hard and I frankly don’t see him lasting too long in the industry if he carries on with this.

Over to you guys. Do you agree or disagree with my view? Why?


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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