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Awesomely Bad Video: Should 9ice Give this Music Thing a Rest? – Ike Kan (Video) #EpicFail

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9ice has been one artist whose life has played out, in the worst way possible, in the public eye. I think, overtime, we have watched him regroup, find and gain his bearings and charge ahead with the business of music.

In the last 12months, however, it appears there have been a lot of alleged upheavals in the Alapomeji camp by way of artists allegedly walking out on the label/label boss etc. Either way, we need not deal with or address those issues. What matters is that the boss, who is also a talent, has decided to bless us with his music, again. The problem, however, is that it falls way below par, in my view, and I am left wondering whether when we age, isn’t there an expectation or presumption that we become wiser and better at our crafts? Do we become stagnant or even scarier, get worse at what we do?

9ice, ewo leleyi (which one is this)? Really? Who are the people lying to you? This is disappointing, embarrassing, way below par and it is not good enough to even pass as the work of a novice in the industry, talk less of a veteran who even had the honor of playing in front of and for Mandela on his 90th Birthday; on a world stage.

I am also unclear why, at this point, 9ice is even bothering with music if he will be churning out this kind of song and music video. Why bother? What happened to an artist who we were convinced would be in our generation’s music history books?

Should 9ice, perhaps, give this music thing a rest . . . perhaps he can focus on the legal and political career he says he would like to have? Your thoughts?

Cheers,
Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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