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Awesomely Bad Video: Toni Tones, Why? – I Know What You Like (Video)

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Toni Tones, why?

I don’t know Toni Tones personally but I appreciate, overall, her styling skills in the fashion industry, her seemingly hard work ethic, positive energy and contributions to Nigeria’s creative industries in general. I am not someone who believes that just because you are a stylist means you are precluded from acting, singing or vice versa. Some people are just very blessed and multi-talented and we cannot pigeonhole them into doing just one thing, like the rest of the world.

Having said the above, Toni Tones, why exactly did you decide to venture into music and what is the point, especially, of this song and music video? The lyrics, the video, the styling, what exactly is the point?

Toni, you can do better. The video is all over the place. It lacks originality, it has that scene that reminds me of Beyonce’s ‘Upgrade You’ and the video is just a collage of images with no direction and vision that clearly defines and convincingly introduces Toni Tones as an artist to the world. On the contrary, you look like an ‘extra’ in your music video as we wait for the real star to show up. Farabale. The energy is all over the place. It should be streamlined.

I am confused. What was the point of this?
Toni Tones I Know What You Like
I think for you to be taken seriously and respected for your craft as a musician, you ought to have a clear idea/purpose on why you are doing this. As it stands, you come across as just wanting to be a part of the music industry because you can afford to pay for a music video and fancy clothes, not because it matters and means a lot to you. This is not a persuasive formula, at all, both for the press/bloggers and music lovers.

If you are passionate about music, then your execution and delivery has to be stronger. I would also consider diversifying my selection of video directors i.e. persons that can help you tell strong stories to market and sell yourself. Of course the story telling cannot be left exclusively to the video director. It is your song and you should have an idea what story you are trying to sell. Usually, if you have something meaningful to say, even if it is a party track, you make the job of the other story teller, the video director, a little easier.

I had high hopes for your music video but you succeeded in letting me drop the bar quite low.

With the dance, styling skills and overall decent vocals you bring to the table, you should be willing to come up higher with the quality of songs you write or choose to sing; and your delivery and execution in your music video. I suggest you farabale (chill), streamline all of that “all over the place” energy and go back to the drawing board.

I will wait to see/hear another video and song before I make my final conclusion on Toni, the artist. My 50 kobo for all it’s worth.

Over to you AML people. What do you think of Toni Tones’ music video?

Cheers,
Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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