Music, Music Business

Awesomely Bad Video | Trace Urban TV is it By Force to Have a BET Like Cypher? #EpicFail

In my opinion, this is one of the worst cyphers I have seen in a minute. This leaves me with the question, what exactly was Trace Urban TV thinking? Plus why are they using Da Grin’s picture in association with this rubbish?

Dude on the lead who started off the rap sessions, really? Like that is all you could come up with? This cypher makes our hip-hop industry look silly, like really silly. A few people came through but overall, absolutely fall hand and trying way too hard. Something is so disconnected. You all may disagree with me. Check on it and share your views.


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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