Music Business

#OneAfricaMusicFest London PR problem: “Banky W told us we should be used to African time”

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One Africa Music Festival London has had to face a  brand reputation management issue immediately following their event yesterday where organizers ran out of time and one of their biggest performers for the night Jidenna, didn’t even get to perform. Jidenna took to Instagram a few hours after to urge the organizers to do better. Since then, the news of Paul Okoye and Upfront & Personal’s disorganization for the London event has gone viral with many fans sharing their experiences. One such fan is blogger Rosanwo whose tweets have gone viral.

He claims Banky W, R&B singer, and host for the evening came on stage, almost an hour and a half behind schedule, and told the audience of 12,500 people they should be used to “African time” by now. Really? I am surprised with such a statement considering the New York event was on time, was a smashing success and set the bar for what to expect from the OneAfricaMusicFest brand. In addition, they had a Houston event with no pronounced issues.

I think the problem here was Paul Okoye got unnecessarily ambitious and did not cut his coat according to his size. He was successful in replicating a music event. He veered into fashion production the eve of the music event, had 20 designers he was showcasing and had some musicians performing. He had never produced in the UK before, at least not an event of this scale. He needed to first test and perfect the art of production before expanding, in future years, into fashion etc.

Read the rest of Rosanwo’s tweets about the show.

-Ms. Uduak

Photo description: OneAfricaMusicFest performers L-R: Falz, Victoria Kimani, Banky W

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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