Music Business, Podcast

AML 129: BEZ Idakula on New Album and How to Become a Successful Indie Artist in Nigeria & Africa

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Bez Idakula was born into music. As a young musician and performer, Bez began fine-tuning his sound, drawing inspiration from various genres. Indeed, African beats, hip hop, soul and jazz unified to enrich his music, giving life to a new genre, alternative soul.

His sound gained momentum to a wider audience and in 2009/2010 he was featured in the Hennessy Artistry Series, a prestigious campaign that celebrates innovation in music and the art of blending different genres together.

In 2011, he released his freshman album, Super Sun, to critical acclaim. Super Sun made such an impact around the world, that voices chimed in to praise Bez’s revolutionary music and performance style. Among them was the Boston Globe, the BBC, Rolling Stone, MTV, Essence and Vogue.

From being the first African artist to premiere a video on the BET channel, to speaking at Harvard’s African Business Conference, Bez proudly wore the mantle of ambassador to Africa and her rich musical tapestry.

In 2012, even Reuters could not help but report about Bez conquering the festival circuit, when he headline two showcases at South by Southwest in Austin, Texas before making his presence felt in New York and Los Angeles with multiple concerts, including appearances at the iTunes store. His voice powered the pre-Olympic games in London and he graced many a stage across the African continent.

In 2018, he was was one of only 11 artists selected globally to participate in the prestigious MIDEM Artist Accelerator program, the world’s leading music event for creators, held annually in Cannes – the European capital for music and film.

Bez is passionate about exploring the melodies of the world through live music. His sophomore album, ‘Gbagyi Child’, was widely lauded for drawing directly from the local sounds and instruments of Nigerian villages. He is almost synonymous with live music in Nigeria, thanks to his celebrated series of live concerts, Bez Live.

For all his accomplishments and impact in Nigeria & Africa’s music industry, Bez is often regarded as a role model for young musicians, a title that he takes very seriously. He is also the founder of RTIST HUB, an Emerging Artist Program in Lagos.

Multi-instrumentalist, vocalist, artist, lyricist, creator, mentor and builder of dreams – Bez Idakula continues to defy boundaries and genres.

Bez joins host, producer and founder of ‘The Africa Music Law podcast show, Ms. Uduak, on the 129th episode to talk all things relating to his career, the music business and his latest album, The Light. Artists, take notes, everyone enjoy and share.

Uduak Oduok, (Moderator) founder of Africa Music Law, is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. For fifteen years, as an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa and Asia including network television and licensing deals. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She can be reached via email (uduak@ebitulawgrp.com) or on Twitter, Instagram, Facebook with the @msuduak handle.

Episode Preview

  • Bez’s personal background.
  • Breaking into the music industry.
  • Finding success as an indie artist.
  • The difficulties in maintaining success.
  • Lessons from mistakes in brand building.
  • Re-strategizing.
  • Producing Bez Live Shows.
  • His new album, The Light.
  • Upcoming tours and projects.

Where to Find Bez Idakula 

Website: https://bezidakula.com

Where to Find Host Ms.Uduak

Facebook: @msuduak
Twitter: @msuduak
Instagram: @msuduak
Website: www.msuduak.com

Follow AML 

Facebook: @africamusiclaw
Twitter: @africamusiclaw
Instagram: @africamusiclaw

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If you enjoy the show, please leave a comment on our iTunes page and our Stitcher page.

Sponsorship and/or Guest Appearance

Please send email to (africamusiclaw@gmail.com)

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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