Music Business

Black Eyed Peas Will.i.am Launches iPhone App and Camera to the World From London

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Will I AmLadies & Gents, interesting things happening here. Here is an artist that realizes the importance of expanding his portfolio and really going where the money is.

We saw at the beginning of the year Akon, an artist of African heritage,  do something similar i.e. diversify his portfolio by delving into the Bollywood film business. It indeed gets interesting.

“Tonight, musician & entrepreneur, will.i.am, will host a magical party at One Marylebone to celebrate the launch of his breakthrough i.am+ foto.sosho fashion camera accessory for iPhone 4/4s.

The show stopping celebration, in association with London’s most famous circus, Cirque Du Soir, will see exclusive DJ sets from global chart topping sensation David Guetta, award winning British actor Idris Elba plus will.i.am who will headline the show providing top tunes. Expected guests include; Rankin, Emeli Sande, Mo Farah, David Haye, Pixie Lott and more.

Amongst the partygoers will be ultimate iconic lookalikes including Marilyn Monroe, Michael Jackson and David Bowie, who will take photos of guests and upload live to i.am as the party unfolds. Fans around the globe will be able to log on from any web browser and view the pictures taken on the i.am+ foto.sosho. There will also be a mesmerising display of theatrical performances including dancers, contortionists, fire eaters, burlesque angle grinders and the signature Cirque Du Soir clown.

On arrival guests will be greeted by two floor-to-ceiling plasma TV screen walls which present the global campaign for i.am+ foto.sosho created by will.i.am and launched exclusively in London with Selfridges, one of the world’s best department stores.

will.i.am comments ‘i.am proud to launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, making smart phones brilliant. . .”

Noise 11 has the full story.

Err . . . don’t forget to check out Akon below to see how artists are going beyond the music.

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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