We saw at the beginning of the year Akon, an artist of African heritage, do something similar i.e. diversify his portfolio by delving into the Bollywood film business. It indeed gets interesting.
“Tonight, musician & entrepreneur, will.i.am, will host a magical party at One Marylebone to celebrate the launch of his breakthrough i.am+ foto.sosho fashion camera accessory for iPhone 4/4s.
The show stopping celebration, in association with London’s most famous circus, Cirque Du Soir, will see exclusive DJ sets from global chart topping sensation David Guetta, award winning British actor Idris Elba plus will.i.am who will headline the show providing top tunes. Expected guests include; Rankin, Emeli Sande, Mo Farah, David Haye, Pixie Lott and more.
Amongst the partygoers will be ultimate iconic lookalikes including Marilyn Monroe, Michael Jackson and David Bowie, who will take photos of guests and upload live to i.am as the party unfolds. Fans around the globe will be able to log on from any web browser and view the pictures taken on the i.am+ foto.sosho. There will also be a mesmerising display of theatrical performances including dancers, contortionists, fire eaters, burlesque angle grinders and the signature Cirque Du Soir clown.
On arrival guests will be greeted by two floor-to-ceiling plasma TV screen walls which present the global campaign for i.am+ foto.sosho created by will.i.am and launched exclusively in London with Selfridges, one of the world’s best department stores.
will.i.am comments ‘i.am proud to launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, making smart phones brilliant. . .”
Noise 11 has the full story.
Err . . . don’t forget to check out Akon below to see how artists are going beyond the music.
- African and global superstars celebrate Africa Day Concert 2021
- AML 151: Meet Emem Ema, the Artist Manager Extraordinaire Managing Mr. P
- AML 150: Mental Health & Substance Abuse in the Afrobeats Music Industry
- AML 149: Intellectual Property, Race and Unjust Music Contracts with Prof. Kevin J. Greene
- AML 148: The Business of Music in Ethiopia with Negus Alemu & Leyla Konjo