Legal Drama, Music Business

Breaking: Iyanya Accused of Fraudulently Claiming he is New Brand Ambassador for LENOVO

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This story looks very bad  for Iyanya. It’s an exclusive reported by NETng.net. I know Iyanya often discusses the intense pressure of living up to certain image and standards as an artist. There is a member of his camp who the Netng claims confirmed the story is false but promoted by Iyanya to gain attention.

However, I doubt very much Iyanya would stoop this low. Let’s wait to hear from his camp. In the meantime, excerpts of TheNetng.net’s report follows:

“On February 6, 2014 Iyanya Mbuk announced to the world that he had bagged an endorsement deal, with yet another tech company, Lenovo. NET investigations show that the Pop singer’s purported endorsement deal might be totally fabricated.

The ‘Le kwa ukwu’ singer posted a photo of himself carrying a Lenovo product, ‘Yoga Tablet’ on social network Instagram with the caption ‘New Product !!! New Ambassador !!! Brand Ambassador !!!! Lenovo !!!! Iyanya !!!! Task Direct 2014 Started #triplemg’.

Iyanya’s manager when reached on the phone confirmed the deal, claiming they made about N150M – N170M from the deal. ‘It’s true, it cost about N150 to N170 million and the duration is for 24 months’, Ubi Franklin told a NET correspondent over the phone.

While the Pop singer received congratulatory messages from fans across the world and several blogs reported the story, NET made investigations over the signing and discovered that there might never have been one, as Lenovo says they don’t know anything about the deal.

The news of the signing was quite surprising and puzzling: why would a PC/tablet/Smartphone producing company sign Iyanya who is currently a double ambassador for PC producing company Zinox Computers and smartphone company SOLO Phone? Wouldn’t there be conflicts of interest?

NET also reached out to Iyanya and Made Men Music Group label publicist over the signing, who unconvincingly explained to our reporter that Zinox Computers acts as a parent company to Lenovo in Nigeria.

Just as you guessed, that doesn’t make sense.

Lenovo is a Chinese multinational technology company with headquarters in Beijing, China, and Morrisville, North Carolina, United States. The company’s gross revenue in 2012 was $29.57b. In 2005, Lenovo acquired IBM’s personal computer business and in 2014 have agreed to acquire the mobile phone handset maker Motorola Mobility from Google for $2.91bn. We’re just trying to say they are ‘big boys’ in the tech world. . . ”

Thenetng.net has the full story.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Not just Iyanya, many other people would do the same, as Lenovo has become one of the leading computer technology companies. It just not look to me out of the world trick to become famous.

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