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BREAKING NEWS: iROKING & Eskimi Partnership Announced

IROKOING AND ESKIMI PARTNERSHIP ANNOUNCEDFrom the stables of IROKOING to AML:

iROKING & Eskimi Partnership Announced

Brand new music site for mobile social network’s millions of users

iROKING, Africa’s number one music site announces that is has joined forces with one of the continent’s leading mobile social networks, Eskimi, to bring the very best African artists, directly to users’ mobiles.  The new site, music.eskimi.com is for the exclusive use of Eskimi’s millions of users, more than 5 million of which are in Nigeria. Registered Eskimi users can download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists, directly onto their mobile via music.eskimi.com.

The new mobi site, designed exclusively for Eskimi by iROKING, is an awesome and totally seamless experience for subscribers, who will be able to play their favourite Afrobeats songs and share to their Eskimi friends. Eskimi users can also chat with their friends whilst downloading tunes from iROKING superstars such as PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.

Adi Nduka-AgwuAdi Nduka-Agwu, Head of Business Development for iROKO Partners says: “Eskimi has built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music – which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform”.

Vytas Paukstys, CEO of Eskimi says: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.

iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.

ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver unique brand engagement marketing. ”

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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