Breaking: Wizkid Signs PEPSI Multimillion Naira Deal, Begins UK Tour June 2nd, 2012

AML Industry I shared with you all, earlier, the exciting official announcement of the launch of my law firm with my business partner today! However, I am not the only one with great news!! EME Records/Wizkid has signed a multi-million Naira brand ambassador deal with soft drink giant Pepsi. The deal was brokered over a month ago and will see Wizkid’s name, image, likeness, voice etc. branded across the entire continent of Africa. As part of his brand ambassadorial duties, Wizkid will begin shooting a video for the PEPSI-Africa campaign in the next few weeks. The artist also plans to kick off his UK tour by June 2nd, 2012.

Congratulations to Wizzy/Wizkid, EME Records and Pepsi!

For the basic foundation of Brand Ambassador contracts, click my discussion on the signing of Stephanie Okereke as brand ambassador for Kanekalon.

Watch EME/Cokobar co-branded promotions of Wizkid, the brand, leading up to the UK tour and a couple of video clips below.

Photo: TCD Photography

Pakurumo (Within five months of video release has almost 1million views – good look)

Holla at Your Boy

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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