Industry News, Music Business

Breaking: Wizkid Signs PEPSI Multimillion Naira Deal, Begins UK Tour June 2nd, 2012

Sharing is caring!

AML Industry I shared with you all, earlier, the exciting official announcement of the launch of my law firm with my business partner today! However, I am not the only one with great news!! EME Records/Wizkid has signed a multi-million Naira brand ambassador deal with soft drink giant Pepsi. The deal was brokered over a month ago and will see Wizkid’s name, image, likeness, voice etc. branded across the entire continent of Africa. As part of his brand ambassadorial duties, Wizkid will begin shooting a video for the PEPSI-Africa campaign in the next few weeks. The artist also plans to kick off his UK tour by June 2nd, 2012.

Congratulations to Wizzy/Wizkid, EME Records and Pepsi!

For the basic foundation of Brand Ambassador contracts, click my discussion on the signing of Stephanie Okereke as brand ambassador for Kanekalon.

Watch EME/Cokobar co-branded promotions of Wizkid, the brand, leading up to the UK tour and a couple of video clips below.

Photo: TCD Photography

Pakurumo (Within five months of video release has almost 1million views – good look)

Holla at Your Boy

Beyonce ‘Black is King’ Roundtable (Full Video)

Listen to the Latest AML Podcast Episodes

Sharing is caring!

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *