AML 148: The Business of Music in Ethiopia with Negus Alemu & Leyla Konjo

Ms. Uduak, the host of The Africa Music Law Show, is joined by her esteemed guests: Negus Alemu and Leyla Konjo for a discussion on the business of music in Ethiopia.

Negus is the Founder and CEO of Royal Festival, Negus Way, and Negus Entertainment and has produced events in the Caribbean and across the African continent with his largest event having over 180,000 people in attendance. He is well versed with music publishing, image rights, merchandising and is a manufacturer and owner of the exclusive license for the reproduction of Haile Selassie t-shirts of which his company (Negus Way) has manufactured and distributed globally. Negus also has a long history and continues to produce events for one of Ethiopia’s most respected music icon, Teddy Afro; and has worked with some of the leading African and Caribbean artists including Davido (Nigerian) and Stephen Marley (Jamaican and son of Bob Marley).

Leyla Konjo is a booking agent and founder of Leyla Entertainment. She has successfully booked some of Africa’s global superstars including Davido, Shatta Wale, and Tekno for nationwide tours in the U.S. and around the globe. Leyla was a performer in her local city’s Cirque du Soleil type circus shows in Ethiopia prior to migrating to the U.S., and has a heritage steeped in entrepreneurship and the arts.


Instagram @Negus_way

Instagram @Konjo_Leyla


  • Premier music business and entertainment law show empowering the African artist, and the creative industry at large.
  • Is the industry’s go-to source for business, legal commentary & analysis on Africa’s entertainment market.
  • Made iTunes Top 3 Business Podcasts in Nigeria.
  • Made iTunes Top 4 ‘New & Noteworthy’.
  • Hundreds of thousands of downloads.
  • Subscribers: Africa & Hollywood’s power executives, industry professionals, and creative talents.
  • Countries represented: Nigeria (26%), USA (23%), UK (15%), UAE (7%), and Other (29%)


Ms. Uduak – Fashion and Entertainment Lawyer & Founder of Africa Music Law.

Where to Find Host Ms. Uduak

Facebook: @msuduak
Twitter: @msuduak
Instagram: @msuduak
Website: www.msuduak.com

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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