AML142: The Business of Music in North Africa

Too often, there is much discussion about Africa and its exploding music industry, with the exception of North Africa. The 142nd episode of The Africa Music Law Show begins to put a stop to that with its first-ever AML Middle East/North Africa Music Business Roundtable. Hosted by Ms. Uduak, producer of the show, and along with guests Ahmed Soultan, Hicham El Kebbaj, and Karima Damir, the roundtable demystifies North Africa, explains its music business, challenges, growth, and opportunities for collaborations to help move the entire African music industry and continent forward. The panelists also discuss what ‘Afrobian music’ means, which is a term coined by Ahmed Soultan. It is a must listen and must share.


AHMED SOULTAN is an Afrobian multi-award winning artist. He is also a four-time MTV EMA ‘Worldwide Act’, and three-time AFRIMA ‘Best African Album’ recipient.

HICHAM EL KEBBAJ is a veteran music event producer known for his role in helping to produce popular music events in the MENA region like Festival de Casablanca, Gnawa Festival of Essaouira, and Festival Boulevard. He is also a respected talent manager with connections across the continent and currently represents some of North Africa’s top acts including Maalem Hamid El Kasri, Mehdi Nassouli, and Hindi Zahra.

KARIMA DAMIR is currently the A&R director and marketing executive at Sony Music Entertainment Middle East. Prior to joining Sony, she was an A&R and PR consultant for MBC & Rotana groups, some of the largest media companies in the Middle East. Prior to MBC and Rotana, Karima worked as a talent and music manager for MTV Middle East, Viacom International Networks, Dubai.

Uduak Oduok, (Host) founder of Africa Music Law, is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. For almost two decades, as an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa and Asia including network television and licensing deals. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She can be reached via email ([email protected]) or on Twitter, Instagram, Facebook with the @msuduak handle.

Episode Preview

    • Why does it seem that the North African music industry and artists are often ignored in the west and continent?
    • With the entrance of western digital distributors, retailers and labels will it become easier to take North African music to the world?
    • How do we foster more collaborations between East, West, South, and North Africa?
    • What exactly is Afro-Arabian music
    • Career pathways of all guests
    • Suggestions on encouraging more cross-cultural exchanges and collabos.

Where to Find Ahmed Soultan


Where to Find Hicham El Kebbaj


Where to Find Karima Damir


Where to Find Host Ms.Uduak

Facebook: @msuduak
Twitter: @msuduak
Instagram: @msuduak
Website: www.msuduak.com

Follow AML

Facebook: @africamusiclaw
Twitter: @africamusiclaw
Instagram: @africamusiclaw


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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