Music Business

Can Asa Asika Turn the Tide with D’Banj’s Brand? D’Banj Signs Management Deal with Asa Asika

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I honestly have been wondering what is up with D’Banj and his music business and personal brand of late. I’ve been observing a lot lately and couldn’t help asking myself, including as late as yesterday. D’Banj must have heard me because the latest news is that he has allegedly signed a management deal with young and successful artist-manager Asa Asika. Asika took to his instagram page to make the announcement today.

““Happy birthday to the biggest fish! God bless you today! Too excited about all the stuff we are about to do…. #timeless #10years #client.”

Asika formerly managed Davido until a falling out. I’m unsure if the two are back together. Congrats to D’Banj. It’s not typical to see a more established and recognized global brand like D’Banj’s, albeit not without the glitches, entrust the future and longevity of his brand to a very young artist-manager like Asa Asika.

It could be a very risky proposition or it could be the much needed rejuvenation D’Banj needs to have the industry and the world take him seriously, musically speaking, again. Who knows. For now, his brand identity seems like one of uncertainty, almost fragile. Let’s see where this new relationship takes both brands, especially D’Banj.

Cheers,
Uduak

D'Banj Signs with Asa Asika
D'Banj and Asa Asika

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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