Can Asa Asika Turn the Tide with D’Banj’s Brand? D’Banj Signs Management Deal with Asa Asika

I honestly have been wondering what is up with D’Banj and his music business and personal brand of late. I’ve been observing a lot lately and couldn’t help asking myself, including as late as yesterday. D’Banj must have heard me because the latest news is that he has allegedly signed a management deal with young and successful artist-manager Asa Asika. Asika took to his instagram page to make the announcement today.

““Happy birthday to the biggest fish! God bless you today! Too excited about all the stuff we are about to do…. #timeless #10years #client.”

Asika formerly managed Davido until a falling out. I’m unsure if the two are back together. Congrats to D’Banj. It’s not typical to see a more established and recognized global brand like D’Banj’s, albeit not without the glitches, entrust the future and longevity of his brand to a very young artist-manager like Asa Asika.

It could be a very risky proposition or it could be the much needed rejuvenation D’Banj needs to have the industry and the world take him seriously, musically speaking, again. Who knows. For now, his brand identity seems like one of uncertainty, almost fragile. Let’s see where this new relationship takes both brands, especially D’Banj.


D'Banj Signs with Asa Asika
D'Banj and Asa Asika

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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