Happy Friday folks! It is good to see a whole new generation of young talented artists emerge across Africa’s key music markets. As you all know, I do not find it fanciful to have such limited representation of women in our music industries. There are many with talents and I have made it clear my platforms are available for AML female artists. The standard, needless to say, does not drop just because you happen to be female. If it is not solid work, DO NOT click the send button.
Having said that, I am thrilled to introduce a young new rapper on the scene by the name of Coco Ice. She did a cover for Da Grin’s (RIP) ‘Pon pon pon’ and to me came strong. By the way, all the femcees I have heard on this beat just keep “murdering it.” Awesome! It is amazing to see Nigeria’s strong femcees standing up and demanding they tell their own stories and points of views. From Blaise to Eva, Tipsy and everyone in between I can only imagine what the future holds.
Keep it up ladies.
Ms. Coco Ice, a few things though:
1. I need you to think through your personal brand name and why you chose Coco Ice. Also, send the media a press release with the story behind your name, if you decide you will keep it.However, for future merchandising, endorsement deals and a name that would connect with an audience both locally and internationally as you grow in your career, I think you ought to rethink that name. In the US, there is a controversial personality named Coco. She is married to Ice-T the rap star. In other parts of the world, the name used together refers to cocktail businesses i.e. cocktails ordered at bars. Either way, work that out.
2. Your style necessarily has to be original. I look at you and another rapper comes to mind. She goes by the name Eva. I should look at you and YOU come to mind, not someone else. Your style, as it stands, whether you intend it or not, is an exact replica of the rapper Eva. I’mma need you to really fall back on that and find YOUR OWN unique voice and point on view in how you express yourself through your music.
3. Finally, as a lay person listening, the hook does not quite blend well with your rhymes. I know you are just starting, but the technicalities also matter. Get your music engineers/producers involved to really produce a final song that takes the texture of voice, the instrumentals et. al into account.
Solid start and I am excited for what lies ahead.
Folks listen to Coco Ice go in on the Da Grin’s ‘Pon pon pon.’[audio:https://www.africamusiclaw.com/wp-content/uploads/2012/05/Coco-Ice-Pon-pon-Mix-AML.mp3|titles=Coco Ice Pon pon Mix- AML]
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