Music Business

Can (S)esan Ogunro Deliver on D’Banj’s ‘Oliver Twist’ Video, Produce an Average Music Video, at a Minimum?

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Update: One of my AML readers has informed me Sesan Ogunro is actually the music video director of The D’Banj ‘Oliver Twist’ video not Gbenga Sesan. Thank you. It is now corrected to reflect that. The question still stands can Sesan Ogunro deliver?

is in the works. We know this because music video (S)esan Ogunro couldn’t have chosen the worst time to let the world know about the video shoot i.e. during the global #OccupyNigeria strikes. Nevertheless, the dust has settled and now we are reminded, yet again, of the forthcoming video thanks to a just in Afrobeats UK interview.

For me, all I want to know is whether music video director ((S)esan Ogunro) can actually deliver on this big project.

(There have been some disappointing videos from some of our leading music video directors.) (For example, Sesan Ogunro) disappointed and did not come through on Tiwa Savage’s video ‘Love Me, Love Me, Love Me’ video. The song was amazing, the artist talented and super hot and everything that needed to be there was there. But, in my humble opinion, Sesan’s performance was poor, at best. It left me speechless, well not exactly. You can read my thoughts on that here.

This time, (Sesan Ogunro is once again on this video) can he deliver? ‘Oliver Twist’ has the capability of going places it has not gone before, particularly in the USA. Now that BET Networks has opened its doors, it only makes sense that this video can and should be one that debuts on the network’s 106 & Park just like the Bez ‘That Supid Song’ debut.

The question is whether Mr. Sesan is up to the task?

Everything is aligned in his favor as a music video director. He has:

1. A marketable artist to the US mainstream market;
2. An artist who has the money to do and has done his own marketing and promotions;
3. An artist who is signed with Kanye West’s G.O.O.D Music which now has a relationship with Island Def Jam;
4. An artist who debuts in the USA via LIVE Nation in NYC this month for a concert;
5. An artist who made American blog headlines with his style sense at the BET 2011 Awards; and
6. An artist whose ‘Oliver Twist’ video has numerous celebrity cameos including Will.I.am.

It seems impossible to mess up on this one. Can Mr. Sesan Ogunro deliver? He better I hope so. I’d be the first to cheer and have great things to say when he does. 🙂 Fingers crossed.

Cheers
Uduak Oduok

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Aficionado says:

    Well-thought article . . . there are some hit tracks that really deserves superb videos.I have never been a fan of Gbenga Sesan,Bobby Boulders or DJ Tee Film’s videos – they are almost always subpar.
    The best music video producers right now in the country is AJe Filmworks(Brymo-Ara),Kemi Adetiba(Bez-More You) and Clarence Peters (Samklef-Molowo Noni).The rest need to up their acts if they are to be taken seriously . . .

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