Music Business

Can Someone Tell Macklemore to Take Several Seats with his Patronizing Unsolicited “Same Love” Talk Towards Kendrick Lamar?


Rapper Macklemore has been nothing short of annoying since he won the “Best Rap Album” at the 56th Annual Grammy Award held  two days ago.

For those who might be clueless as to what I speak of,  Macklemore, a white rapper,  swept the hip-hop categories at the Grammys including winning the highly coveted award  of”Best Rap Album of the Year.” Many industry heads and fans alike believed Kendrick Lamar (black rapper) would win that award. Clearly he didn’t.

While Lamar and his team are digesting the loss,  Macklemore takes it upon himself to try to play nice guy while of course clutching his awards ever so tightly to his chest. How so? Here is a guy that accepts without question the credibility of the Recording Academy in giving him the many awards he won  that night. Yet, as to the category that the industry and fans have an issue with, he becomes two faced about it and claims the Recording Academy “robbed” Lamar of this award. Really Macklemore? If they did, why are you even accepting any award from the organization? You essentially are saying you don’t trust their judgment. Why be selective of some and not all of their decisions to give you any awards?

Even better, why have you not turned over your award to Lamar? Why  did you not make it clear in your acceptance speech that Lamar was deserving of the award instead?

I could care less what Macklemore has to say or does, really. However, what bothers me is that he revealed his private messages between him and Lamar, in an attempt whether intentional or unintentional, to  once again steal all the attention from Lamar.

Folks, the industry and fans alike can continue with the argument of who is deserving of the award or not (White v. Black Rapper). But, at the end of the day, Macklemore should have the common sense to fall back and let  Lamar lick his wounds for a minute, without further fanning the flames. The love, clearly, ain’t the same.


Macklemore Kendrick Message Macklemore and Kendrick 2 Macklemore and Kendrick 3 Macklemore and Kendrick 4



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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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1 Comment

  1. ITA with you Uduak!
    It was Kendrick's call to release the text not Macklemore…that was such a slimy move on his part.
    And like you said if you felt he was robbed why didn't you then handover the award as opposed to posting this stupid text you sent!
    Have several seats Macklemore

    And still KL has said nothing…that is how you play it…

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