White South African model Jessica Leandra Dos Santos recently tweeted racist comments on twitter. The reaction on twitter was swift and strong, even though she apologized. Many complained and she ended up losing her contact and title with South Africa’s FHM. Who needs the liability? It is not that serious. African celebs, please believe that when push comes to shove, there is a higher probability a company will distance themselves from you when you act terribly. Now, if you have a good lawyer, then certain important deal points should be negotiated, beforehand, that accommodates situations where you behave terribly.
By the way, this was not the first time Dos Santos had tweeted racist comments. She had apparently done it in the past with the term “kaffir” which is, apparently, a very derogatory word to use against Black South Africans in the country.
Here is what FHM published on May 4th, 2012 regarding Dos Santos:
FHM was appalled by Jessica Leandra Dos Santos’ racist Tweets and would like to formally announce that she has been stripped of her title as winner of the FHM Modelbook 2011 competition with immediate effect.
It’s important to us that it is noted that she in no way represents the magazine; she was merely the winner of an online poll we ran, and that we totally distance ourselves from her blatantly racist comments. We have removed all pictures of her from our website and will have nothing to do with her in future.
FHM is a proudly South African magazine and says ‘No’ to racism.
AML LEGAL MORAL LESSON: If you are in the USA, anything you say or do on social media platforms can be used against you in a court of law, whether in criminal or civil court. Use at your own discretion. If you are reading this in Africa, anything you you say or do on social media can be used against you in a court of public opinion. You could lose your contracts and important endorsement deal, beyond the embarrassment of it all. Use at your own discretion.