Music Business

Amoshine: Will Charles Okocha’s use of “Igwe 2Pac” in the U.S. become an issue for 2Pac’s estate?

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When most of the African diaspora first got introduced to Actor Charles Okocha through an Instagram video, we thought he had a mental health breakdown. He was crying, seemed to be hyperventilating, and kept repeating “Amoshine when Amoshine.”  This seeming mental health breakdown went viral until the actor came out and set the record straight that it was just some joke.

However, seeing how viral the chant went, Okocha decided to seize the economic opportunity by breaking into the music industry and selling recorded music. He turned his meltdown into a hit single, and then went straight for live entertainment income with selling branded “Amoshine” merchandise (t-shirts, hats etc). As if that was not enough, he decided to drop a music video to promote the single. The result was African promoters in the diaspora inviting the funny comedian on a U.S. tour.

Okocha’s type of comedic expertise is taking on the persona of an American hip-hop gangster and mimicking the characteristics, language et al.

It’s an act he does so well.

However, now that he is playing in U.S. and European waters, will his use of 2Pac’s name become an issue? Let’s keep watching.

-Ms. Uduak

The original Instagram video

The music video

Interview with Bond Stanley Ebigbo (Full Interview via Podcast)

Listen to the Latest AML Podcast Episodes

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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3 Comments

  1. RichyGame says:

    Aunty, Leave dis guy alone, im go soon realize say the world na small village. However, does the use of 2Pac when preceded by Igwe still represent an infringment? I dunno.

    1. Africa Music Law™ says:

      @RichyGame: Good question. It’s a question of the “likelihood of confusion” i.e. whether his use of the mark will cause a likelihood of confusion by the public where they associate his brand with that of the late 2Pac. I mean he is rapping now.

  2. RichyGame says:

    Tah @ rapping!,But if we say Future is rapping, well so be it.

    ‘Likelihood’, perhaps but they sure would ignore him as a wannabe faster than they ignored Jermaine Dupri’s new act, a Rick Ross name alike, sound alike and look alike… Rick Ross sef is the name of a popular drug dealer in the 80’s or 90’s I think.

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