Music Business

Amoshine: Will Charles Okocha’s use of “Igwe 2Pac” in the U.S. become an issue for 2Pac’s estate?

When most of the African diaspora first got introduced to Actor Charles Okocha through an Instagram video, we thought he had a mental health breakdown. He was crying, seemed to be hyperventilating, and kept repeating “Amoshine when Amoshine.”  This seeming mental health breakdown went viral until the actor came out and set the record straight that it was just some joke.

However, seeing how viral the chant went, Okocha decided to seize the economic opportunity by breaking into the music industry and selling recorded music. He turned his meltdown into a hit single, and then went straight for live entertainment income with selling branded “Amoshine” merchandise (t-shirts, hats etc). As if that was not enough, he decided to drop a music video to promote the single. The result was African promoters in the diaspora inviting the funny comedian on a U.S. tour.

Okocha’s type of comedic expertise is taking on the persona of an American hip-hop gangster and mimicking the characteristics, language et al.

It’s an act he does so well.

However, now that he is playing in U.S. and European waters, will his use of 2Pac’s name become an issue? Let’s keep watching.

-Ms. Uduak

The original Instagram video

The music video

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

You may also like...

3 Comments

  1. RichyGame says:

    Aunty, Leave dis guy alone, im go soon realize say the world na small village. However, does the use of 2Pac when preceded by Igwe still represent an infringment? I dunno.

    1. Africa Music Law™ says:

      @RichyGame: Good question. It’s a question of the “likelihood of confusion” i.e. whether his use of the mark will cause a likelihood of confusion by the public where they associate his brand with that of the late 2Pac. I mean he is rapping now.

  2. RichyGame says:

    Tah @ rapping!,But if we say Future is rapping, well so be it.

    ‘Likelihood’, perhaps but they sure would ignore him as a wannabe faster than they ignored Jermaine Dupri’s new act, a Rick Ross name alike, sound alike and look alike… Rick Ross sef is the name of a popular drug dealer in the 80’s or 90’s I think.

Leave a Reply

Your email address will not be published. Required fields are marked *