Industry News, Music Business

Chika Uwazie & Julius Sea Jr.’s DECODED to Present ‘Music Discovery in the Digital Age’ Workshop at Social Media Week Lagos


It looks like the rest of you AML folks are also on my kind of hectic  schedule, on your marks, get set , handle it grind. It is a good look. Let’s get it!

Chika Uwazie DECODED--Folks, AML’s Chika Uwazie and Julius Sea Jr.’s DECODED Lyrics will be present a workshop at Obi Asika, Ngozi Odita and team’s Social Media Week Lagos event. The workshop titled ‘Music Discovery in the Digital Age’ sounds quite interesting. I’d be curious to see what new findings there are, if any, with respect to music discovery in Nigeria when contrasted with the West.  See below for full details of the event:

By the way, is Chika Uwazie  gorgeous or what? Nigerian women are quite beautiful o, aren’t we? And you all say, “yes o.” BIG SMILE.

Artists, industry people, please go out and support if you will be in Lagos.


Chika Uwazie DECODED

With the reduced cost of producing music, many aspiring musicians have made the decision to pursue their dream of stardom independently versus trying to sign a recording contract with a major record label. This class will help teach artist understand the tools that are available to freely distribute their music, increase their brand awareness, and engage their fans. The purpose of this session is to discuss how aspiring musicians can take ownership of their career and still be discovered by the millions of music lovers out there.

While showing attendees creative ways to use social media such as Banky W’s Yes/NO lyric video on Youtube, we will also show you how to use other mediums to discover new fans. This will be an interactive workshop where  attendees will be able to take away knowledge that they can put to use immediately. This workshop will highlight Kaysha as a case study on how he continues to grow his fan base all over Africa using social media.

This event will also be the official relaunch of Decoded. A music discovery platform for African artist. 

In this interactive discussion participants will learn:

  • Why is it important for Artists to create a unique brand
  • How to use audio websites like soundcloud and hulkshare to build a fan base
  • How to use social media to engage with your fans and interact with your super fans
  • How to use new fans can discover you through video platforms like Youtube and Vimeo.
  • Learn about distribution channels that will distribute your music for free and make you revenue.

This class is for people in the music industry that want to understand how fans discover music in the digital age. 



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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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