Business

That @ComplexMusic Highly Embarrassing & Incompetent Article Titled ‘5 Nigerian Rappers You, and Jay Z, Should Know’

Complex1BThere is something you should know about Nigerians. We are a special breed. It is no exaggeration when I say we are highly intelligent, driven and enterprising,  as  a group. We also don’t like when people try to tell our stories of who we are, and worse flop badly while at it.

I also think we can be forgiving of the situation if there is clear indication of basic effort made. It is a different case when there is a clear showing of pure arrogance, laziness, and incompetency in how others approach our narrative that they have chosen to tell, unsolicited.

This pattern and practice by American media of telling the African story, among other groups, in a very reckless manner is simply going to cost American media businesses a lot. In the day and age of digital media, the sloppiness and disrespect in telling the narratives of the African (in this instance Nigerians), or other non-Anglo-saxon groups has to stop.

Complex Magazine could have easily checked AfricaMusicLaw.com, contacted and consulted with industry heads or conduct a google search to see who Nigeria’s rappers are. Instead, the so called respected publications chose to publish a highly embarrassing and nothing short of incompetent article naming 5 Nigerian singers as ‘5 Nigerian rappers that the world and Jay-Z should know.’ Really? Complex Magazine, you couldn’t even just try? Really? 

Who gave the green light on clicking the publish button for the submitted work by this writer? 

Folks, the five so called “rappers” identified by Complex are: Wizkid, Davido, Seyi Shay, Kiss Daniel & Lil’Kesh. Complex is supposed to be one of the industry’s highly respected gatekeepers and hip-hop aficionados.

When they received a backlash from the story published yesterday, they tried to back peddle by changing the headline. However, the body of the article still betrays them.

Disappointing.

-Ms. Uduak

(NOTE: If Billboard or even Complex Magazine wrote an article calling Christina Aguilera, Kelly Rowland, Beyonce or any other R&B singer the ‘5 American Rappers We Should Know’ the public and music industry would not find it funny.)

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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