CUR Media, Inc. (the “Company”) (OTCBB:CURM) (OTCQB:CURM) announced today that it has rolled out the alpha version of its CUR Music iPhone App and website for testing. CÜR Music is the Company’s next generation social music streaming application and web streaming experience.
CUR Media released its Alpha version for iPhone and web to over 100 individuals representing a cross section of its target demographic to test CUR Music’s features, functionality and unique social components. The Company has also conducted a series of focus groups to help determine necessary refinements as well as the future course of development as it progresses toward Beta and eventual product launch, anticipated to take place in mid-2015. CUR Media further anticipates an Alpha version of CUR Music for Android to be available for testing in the next several weeks as it continues to advance the entire CUR Music platform.
Tom Brophy, Founder and CEO of CUR Media, commented, “We are excited to analyze and act on the feedback from Alpha testers who are in our target demographic market. We have done extensive research, planning and design work to develop a product that we believe bridges the gap between the desires of the consumer and the needs of the music industry. The alpha testing effort is providing valuable insights which are being incorporated to further improve the CUR Music application and website experience while we advance towards a Beta release and make preparations for the full product launch expected later this year.”
CÜR has over 10million licensed tracks from the biggest music companies: Universal Music Group, Sony Music Entertainment and Warner Music Group.
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