The Nigerian woman, prior to the advent of contemporary music videos as we know it, has been limited to fighting a serious and ongoing battle with violence against her person, domestic violence, poverty, rape, employment discrimination, sexual harassment and other sexual assaults and violence.
Since the advent of music videos as we know it, the Nigerian woman also now has to contend with the objectification and over-sexualization of her image and essence, and it gets worse by the moment.
This is highly disturbing to me and should be to you too, especially if you are a woman. The Dammy Krane ‘My Dear’ video shot by Clarence Peters underscores the worsening of this situation. If we are here now, imagine what the next five years will bring.
Ghana’s Becca is Accidentally Edited into this Video?
First, it appears Clarence Peters and his team made a mistake in the editing of this video. If they did NOT, I definitely stand corrected. The mistake, to me, are clips of Ghana’s songstress Becca which appear in this video. I have taken screen shots. Becca has never been about what is displayed here i.e. the devaluing, objectification and over-sexualization of the Nigerian woman and African women in general. Her songs are purposeful and she is careful who she associates her brand with. So, this has got to be a mistake.
There is no connection both from her personal brand perspective; and from the song and its lyrical content that would warrant a Becca appearance in this video. I’d suggest Peters look into this situation. If Becca meant to represent and endorse this video with her appearance, then I am speechless. I certainly would like to hear her openly speak about why she thought it prudent to associate her brand with this video.
On to the video and its objectification and Over-sexualization of the Nigerian woman.
1. As a creative community, we have a responsibility with what we put out there. We really do. There is art and then there is nonsense, especially where it is a cookie cutter copying of the tried and tested Western formula of music videos that degrade the Black woman.
I say often that Nigerians are great at copying what the Western world does (with no idea and contextual background for why the West does what it does). The problem is we do not have a strong judiciary that can protect us from the negative consequences of such “copy, copy.” It would not silence the voices of those that oppose the “copy, copy” if we had a strong judiciary; but at least our women would be better protected.
In the USA, for example, men might see all the over-sexualization of women on music videos. But, they know there are severe sanctions and possible lifetime imprisonment sentences (especially where sexual violent crimes are committed), if they do not keep their hands to themselves. Contrast it with Nigerian and African society in general and the difference is clear.
Indeed the lack of protection for women has and continues to lend itself to sexual abuse, rape and victimization of our women in alarming rates. I read almost daily, in the news, stories of women that are sexually abused and it gets a shrug and people move on. Worse, some of these victims are told and will continue to be told that the way they danced or dressed is what got them raped. Music videos like the one below further compound this problem and more like these are created daily.
Conceptually, this video gets an F in my book. Okay, Peters shoots great picture quality but Nigeria’s music industry does not have a point to prove on that anymore. What does that have to do with the story line here? Worse, Dammy Krane with his various offensive hand gestures towards and in between the private parts of our women, albeit these women are dressed, etc. is highly disturbing.
2. Spinlet, it is one thing to attempt to aggressively try to gain a market share in Nigeria as a digital distributor. It is another thing to be so indifferent to the ethos of your brand and its social responsibility to add value not devalue our women. Eric Idiahi, why is Dammy Krane permitted to wear such obnoxious ad placement of Spinlet for an equally obnoxious video that degrades, devalues and disrespects our women? Is this what Spinlet stands for?
I need to stop. This video is very vexing. The artist is signed with TuFace’s Hypertek and I seriously do not know how TuFace goes from his so called “African Queen” “One Love” brand to endorsing and releasing this.
What are your thoughts on the objectification and over-sexualization of our women in Nigerian music videos? Black women here in the USA have waged this war for a long time. Is this where Nigerian women are headed? Millions around the world will come to see the Nigerian woman in the negative light the way the Black man here in America has successfully branded the black woman globally with music videos?
What is the responsibility of the Nigerian man and/or the Nigerian men in the creative industries who direct these videos?
- Why Beyonce Gets it Right in Depiction of Africans in ‘Already’ Video ft. Shatta Wale
- AML 138: Meet Adesola Titilayo, the Woman Simplifying Royalties Collection for African Artists
- AML 137: Meet Leyla Konjo, Africa’s Music Industry Top Booking Agent (Interview)
- AML 136: Interview with Cherie Hu, Music Journalist
- AML 135: Artist Manager Bond Stanley Ebigbo on New Book, ‘Grounded Ways to the Music Business.’