Music Business

Video: @Iam_Davido Cover is One of the Biggest in FADER Magazine History


“I met the publisher of Fader and he said my cover… was one of the biggest covers they ever had,” said Davido in an interview he granted to NotJustOk at the SXSW Music Festival held last month in Austin, Texas.

In February, Davido was unveiled as the cover star for the February/March issue of U.S publication The FADER. The cover shoot was shot by photographer Travys Owen in Davido’s home city of Lagos, Nigeria and was titled ‘The Global Issue.’ It has since been distributed on stands worldwide.

David’s statement confirms what I have always said since the onset of this blog almost five years ago. Africa’s entertainment industry is economically very lucrative. The trick is how African industry stakeholders can and should position themselves so that they have a truly reciprocal relationship with their western stakeholders who are beginning to eye the African market. Needless to say, this requires an unmatched command of the entertainment industry and its nuances on the continent and in the west, as well as strong deal making skills, among other things. Indeed, it will be sad if  a decade later, we ask “what happened?”, just like the previous decades. We must also be willing to work together. There are so many fragmented groups in the film and music industries all doing the same thing; and often getting no where or getting crappy deals and jumping for joy.

Watch the video below to catch up with the star’s latest plans for world domination.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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