“I met the publisher of Fader and he said my cover… was one of the biggest covers they ever had,” said Davido in an interview he granted to NotJustOk at the SXSW Music Festival held last month in Austin, Texas.
In February, Davido was unveiled as the cover star for the February/March issue of U.S publication The FADER. The cover shoot was shot by photographer Travys Owen in Davido’s home city of Lagos, Nigeria and was titled ‘The Global Issue.’ It has since been distributed on stands worldwide.
David’s statement confirms what I have always said since the onset of this blog almost five years ago. Africa’s entertainment industry is economically very lucrative. The trick is how African industry stakeholders can and should position themselves so that they have a truly reciprocal relationship with their western stakeholders who are beginning to eye the African market. Needless to say, this requires an unmatched command of the entertainment industry and its nuances on the continent and in the west, as well as strong deal making skills, among other things. Indeed, it will be sad if a decade later, we ask “what happened?”, just like the previous decades. We must also be willing to work together. There are so many fragmented groups in the film and music industries all doing the same thing; and often getting no where or getting crappy deals and jumping for joy.
Watch the video below to catch up with the star’s latest plans for world domination.
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