It’s been a year since Davido signed a recording deal with Sony-RCA and since then he has been whining in every interview (print, radio, tv and online). Davido has also vented on social media and blamed everyone for HIS ultimate choice to sign a deal he now regrets. From day one, I, of course, have been one of the lone voices on and offline that have said the deal made no sense whatsoever and he should not have signed it.
Davido did not sign the deal for Davido. He signed it, in my view and as I have said gazillion times, to please others. He has since confirmed, publicly, that he signed it under pressure from his family. Now that he has signed it, he needs to stop complaining for several reasons:
- Davido has stood up to his family in the past. As a teenager, he dropped out of school, against his father’s wishes and quietly, took a gamble and pursued music. His gamble paid off, then he returned to school and got his degree.
- Davido has tattoos all over his body, something he says his African father objected to but he did it anyway. So, he has the ability and prior history of standing up to his family. It’s what got him here. However, on the Sony deal, according to him, he did not listen to his instinct. He caved into the pressure and chose to sign the deal.
- Davido is not the average artist. He was well capitalized prior to going into this deal. His recent song boasting of 30billion Naira in his account is most likely not an exaggeration. He has his own wealth and if he needs an investor, he can easily knock on his billionaire dad’s door or some other wealthy investor in his wealth circle to fund him.
- Davido hired the services of a prominent U.S. attorney to help him so presumably, he was informed about the consequences of signing a deal with Sony-RCA and he still chose to sign the deal.
- Davido is a record label owner in Nigeria and prior to the Sony-RCA deal, had worked with diverse brands, from signing endorsement to sponsorship deals, so he has or should have a familiarity with reading and reviewing contracts.
- Davido had the option of proposing and signing a JV deal with Sony and/or its subsidiary RCA. He didn’t by all indications from him.
- Davido’s whining is becoming irritating to read and watch. He positions himself as a victim and is yet to wear his business hat. If you don’t like the deal, get a buyout. This is actually an artist that can probably pay the salary of some of Sony-RCA executives a few times over and not break a sweat. Why is he stuck in this “I am a victim,” mental slavery mindset when he has the power in his hands? I fail to understand this.
IF he indeed has “30 billion for the account,” then it’s really time he stops with the whining.
Davido, e jeka gboro. Oti to.
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