A few days ago, D’Banj announced, via social media, the launch of his new marketing and promotions platform for emerging artists called C.R.E.A.M. in partnership with MTN, Africa’s leading telecommunications company.
He also explained the new platform will give, “visible hope for the creative industry where creative contents will be found, housed, financed , nurtured , published , marketed , distributed and sold with track-able monitoring by content owners without leaving their comfort zones. Supported by Bank of Industry.”
On the C.R.E.A.M website which is now active, D’banj and his team break it down as follows, “C.R.E.A.M stands for: CREATIVE, REALITY, ENTERTAINMENT, ARTS and MUSIC. The cream platform provides creative minds the opportunity to win the following: recording a standard song, shooting standard video, collaboration with artiste of their choice (music or video), talent showcase, talent branding, promotion and marketing (showbiz).”
This launch is not necessarily a surprise. In April 2016 at the NECLive conference, D’Banj made a presentation that clearly showed he was thinking through monetization of the music business. While he focused on the music publishing side of the business, it is no surprise he has now launched a platform that focuses on the recording side of the business.
C.R.E.A.M is a subsidiary of its parent company DKM, owned by D’Banj. So, it is really a great way for him to also source for talent, almost like an A&R for D’Banj’s label, among other things.
Watch D’Banj’s NECLive presentation.
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