Music Business

#D’banj leaves Glo, partners with MTN to launch ‘C.R.E.A.M’, a marketing and promotional platform for emerging artists


A few days ago, D’Banj announced, via social media, the launch of his new marketing and promotions platform for emerging artists called C.R.E.A.M. in partnership with MTN, Africa’s leading telecommunications company.

He also explained the new platform will give, “visible hope for the creative industry where creative contents will be found, housed, financed , nurtured , published , marketed , distributed and sold with track-able monitoring by content owners without leaving their comfort zones. Supported by Bank of Industry.”

On the C.R.E.A.M website which is now active, D’banj and his team break it down as follows, “C.R.E.A.M stands for: CREATIVE, REALITY, ENTERTAINMENT, ARTS and MUSIC. The cream platform provides creative minds the opportunity to win the following: recording a standard song, shooting standard video, collaboration with artiste of their choice (music or video), talent showcase, talent branding, promotion and marketing (showbiz).”

This launch is not necessarily a surprise. In April 2016 at the NECLive conference, D’Banj made a presentation that clearly showed he was thinking through monetization of the music business. While he focused on the music publishing side of the business, it is no surprise he has now launched a platform that focuses on the recording side of the business.

C.R.E.A.M is a subsidiary of its parent company DKM, owned by D’Banj. So, it is really a great way for him to also source for talent, almost like an A&R for D’Banj’s label, among other things.

Watch D’Banj’s NECLive presentation.
D'Banj Launches CREAM Africa Music Law

Business of Music North Africa Roundtable

Listen to the Latest AML Podcast Episodes


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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