I have already said that in my opinion, the best endorsement deal D’Banj has to date is as the face of the ONE Agriculture campaign. BONO is very serious about what he does and very committed, and indeed in a very short amount of time, he has given D’Banj the true visibility that D’Banj can leverage to create great music that the West really pays attention to, especially America.
Below is an example of such visibility.
Have a great day folks and indeed believe in yourself, no matter how impossible things may seem.
Let’s get it AML people.
This talk was given at a local TEDx event, produced independently of the TED Conferences. Nigeria’s first UN Youth Ambassador for Peace and popular singer, D’Banj shares his view of the role young people can play in transforming their societies. He shared his work using his music to raise awareness on agriculture in Africa and the role of youth. If Africa’s youths are the future of Africa, then Africa is the future of the world. He also sang his top single, Top of the World.
D’Banj was born as Dapo Daniel Oyebanjo in the Northern city of Zaria, Kaduna State, Nigeria to an artillery Officer and a church dignitary who hailed from Shagamu in Ogun state. Although D’Banj was expected to follow in his father’s footsteps and join the military, at age 14 he picked up a more peaceful weapon: the harmonica, which belonged to his older brother, who tragically died in a plane crash at age 17. He taught himself to play the harmonica and became more involved in music. His song “All The
Way” is about the struggles he has faced with his parents over his chosen career. He adopted the elegant, almost French-sounding name “D’Banj,” a combination of his first name Dapo and his surname Oyebanjo.
He has recorded songs with established artistes like Kanye West, Akon, Snoop Dogg, Big Sean, and Actor
Idris Elba. He has won numerous awards, including Best African Act-2007 MTV Europe Music Awards, Best African Act-2011BET Awards, Best African Act-2012 MTV Europe Music Awards, 2014 World Music Awards-Best Selling African Act with his Top 10 Hit Oliver Twist. In his Humanitarian role as Ambassador for One.org
he successfully organized over 2 million signatures for the Do Agric Global Africa Campaign. He is Ambassador for Nigerian Agricultural Entrepreneurs and was recently appointed Nigeria’s first UN Youth
Ambassador for Peace.
D’Banj on the ONE branding Agriculture trail