Music Business

Tanzania’s Diamond Platnumz on the rise: signs Universal music deal, profiled on CNN African Voices

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Tanzania’s Diamond Platnumz has been on the rise for a little while now, but it appears he is ready to really rise to a global level, and perhaps outshine his West African counterparts for the race to win a Grammy, and make contemporary African music truly global.

How is this possible? It appears one man, Colin Gayle, may be the conduit towards helping him on his ascension. Gayle, the Co-founder of Africa Creative Agency (ACA), juggles primarily between South Africa (where his agency is based) and the USA.

Last week, ACA announced the signing of Platnumz to its creative agency, debuted a new song by Platnumz featuring Neyo and informed us that in partnership with SK Entertainment it had recently secured a record and publishing deal for Platnumz with Universal Music Group (UMG), South Africa(SA).

“This deal will give Diamond Platnumz an opportunity to broaden his audience and better monetize his talents,” said Gayle in a press statement.

Gayle is not new to the entertainment industry. In fact, he was instrumental in helping with the execution of a Coke Studio Africa collaboration with Neyo, the launch of the Essence Music Festival in South Africa, among other accomplishments with bridging the gap between Africa and the USA. Now that his firm takes on Platnumz as a client, it will be interesting to see what he actually does with this very talented star on a global stage.

On the UMG SA deal, I particularly like that it’s not a Sony or Roc Nation deal. I believe we need real competition and a signing with Universal provides that much needed healthy competition for Africa’s talents. Everyone packing themselves on one label or brand does nothing to create healthy competition to really advance Africa’s music industry.

In the meantime, watch Diamond’s recent feature on CNN African Voices and his video with Neyo.

-Ms. Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Winston Balagare says:

    Clearly, these record companies don’t know what they’re doing. Sure, Diamond Platinumz is big in some parts of the world, but let’s be honest–who’s going to actually PAY to download music from this whispering quasi singer? They seem to be looking for whomever has the biggest buzz in Africa, as opposed to who has the most talent. That’s why small-boy Ayo and David got their deals, too. Unfortunately, when they get these guys in professional sessions, they’ll learn just how raw they are, talent-wise. That’s likely what’s holding up David’s project right now. And we all have heard that abomination called ‘Daddy Yo’–*sheesh*

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