Music Business

Diddy launches Revolt TV in Africa

Diddy’s Revolt TV joins the list of western media companies scrambling for Africa’s entertainment market share. The media mogul recently announced the launch of Revolt TV in Africa through a distributor deal with Strive Masiyiwa’s Kwesé TV.

What is Kwesé TV all about?

“KweseTV is a Pay TV service, a subscription based model that was launched by Econet Global in the beginning of 2016 and targeted towards viewers in Africa. Pay TV is almost exclusively dominated by one player in the African market and this is none other than DSTV, a provider of popular satellite TV entertainment such as MultiChoice, SuperSport, MNET and GoTV…” – KweseTV blogspot

How does Diddy feel about the signing?

In a recent Instragram post announcing the signing, he said,

“When I introduced Revolt, I wanted to build a platform that would inspire creators around the world and open doors for artists on a global scale. To launch in Africa is a huge honor for me and this deal illustrates the true impact Revolt has on the culture here at home and abroad.”

 

It is a new marriage, lots of new entrants in the marketplace. Let’s see how it all shakes out.

-Ms. Uduak

Read the formal press statement below:

“Kwesé TV –Africa’s newest pay TV network – is the exclusive African broadcaster of REVOLT TV, the American multi-platform TV Network owned by international music and business mogul, Sean “Diddy” Combs.  Kwesé is the first international distribution partner for REVOLT.

REVOLT was introduced to the African market earlier this week when Kwesé launched its full entertainment and sports bouquet in GhanaZambia and Rwanda. The landmark agreement brings the latest breaking music news, artist interviews, exclusive performances and original programming to African audiences, exclusively on Kwesé TV channel 605.

“Having REVOLT as part of our premium entertainment offering is a significant feat, we’re excited to be the broadcaster bringing this channel to Africa,” explained President and Group Chief Executive Officer of Econet Media, Joseph Hundah. “We are gearing up to be the home of world-class and exclusive entertainment programming for the continent. Kwesé is dynamic, innovative and fresh and our channel mix reflects this.”

REVOLT is known for providing fresh and engaging music, lifestyle and entertainment programming, a natural fit for Kwesé which is focussed on providing content that is relevant and premium. REVOLT is available to the continent through Kwesé’s multi-platform offering including linear TV, mobile app, web and streaming services, delivering premium entertainment to viewers anywhere, anytime, on any screen.

“When I introduced REVOLT, I wanted to build a platform that would inspire creators around the world and open doors for artists on a global scale,” stated REVOLT Chairman Sean Combs. “To launch in Africa is a huge honor for me and this deal illustrates the true impact REVOLT has on the culture here at home and abroad.”

Viewers can enjoy exclusive shows such as The Breakfast Club, a daily topical radio-style TV program reporting on the world’s biggest music stories and news, REVOLT Sessions which showcases intimate musical performances from the world’s most loved artists and new undiscovered talent, as well as the REVOLT Music Conference which features an unprecedented line-up of keynote speakers, panellists, and performers who converge in Miami to help viewers understand and navigate the music business. This month, REVOLT’s programming schedule will also include the 5th annual Global Spin Awards, recognizing music’s top DJs from around the world, along with the network’s #BlackExcellence programming in celebration of Black History Month.

“Our new agreement with Kwesé marks the next frontier outside of our distribution in the United States and the Caribbean,” said REVOLT Executive Vice President and Head of Content Distribution, ‪James Brown. “This deal reinforces how our core programming strategy, which is centered around music, resonates around the world. We are thrilled to be working with a powerhouse such as Kwesé TV to bring the No. 1 name in music to the continent of Africa.”

REVOLT is a leading pop-culture source offering expertly curated music programming, spanning all aspects of the music industry, and engaging youth-focused conversation on air, online and on-demand. The channel joins Kwesé’s impressive entertainment line-up which includes a broad mix of exclusive third part channels, television favourites and original programming.

To subscribe to Kwesé’s pay TV network in GhanaRwandaZambia and Zimbabwe visit www.kwese.com for more information. Viewers outside these markets can access selected programming from Kwesé through Kwesé’s mobile app.

About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.

Focussed on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products.  In addition, Econet Media has invested intensively to build its own operational assets.

For more info www.kwese.com.

About REVOLT MEDIA & TV

REVOLT is focused on expertly curating the best of the best in music and engaging youth in social conversation – on-air, on-line, on-demand.  The multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on DIRECTV, AT&T U-verse TV, Charter Spectrum, Comcast Xfinity, Verizon FiOS, CenturyLink Prism TV, Suddenlink, Frontier Communications, Comporium and Cincinnati Bell, as well as OTT platforms DIRECTV Now, FuboTV and FilmOn. REVOLT is also available internationally in the Bahamas on Cable Bahamas, the Cayman Islands on Westel, in JamaicaBarbadosNevisAnguilla and Trinidad on Digicel, and in Trinidad on Massy Communications. Check local listings at https://revolt.tv/listings.

 

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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