Music Business

DJ Caise leaves Chocolate City, has the label lost its spark?

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DJ Caise leaves Audu Maikori owned and MI Abaga managed record company, Chocolate City (CC). He claims, in a recent video interview, that their relationship was always a joint venture, “anyways”, and he is now focused on building his company. Best wishes to him. Talents come and talents go. It is what it is. What I want to know is who is left at Chocolate City these days and has the label lost its spark?

It seems like we have seen an exodus of talents for a relatively small company by international standards. In the last few years alone, we have seen Ice Prince, Brymo, DJ Caise, Pryse, Jesse Jagz, Milli, Kahli Abdu & VHS Safari leave. What’s going on and who is actually left at the label beyond Victoria Kimani? Anyone know?

I do note and do see Chocolate City diversifying their business portfolio to include more media and entertainment products and services. Nevertheless, it will be interesting to see what lies ahead for the label arm within the next few years.

What are your thoughts on the current strength of the Chocolate City records brand, has the label lost its spark?

-Ms. Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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2 Comments

  1. RichyGame says:

    At least there is Koker, Lambo…

    Most well structured labels have a 1.0v but this reloaded CC needs more fire (spark) for sure. Mavin, Trybe, Kennis, Question Mark all had their comebacks but staying on top is another story.

    Let them diversify, at least Storm was an entertainment agency with quite some good work (and accounts) under them then… but the spark also left em.

    I wonder what’s up with ’em as Storm’s main players (Obi and Tola minus Olisa as I heard they fell out) have teamed up with Beat FM boss, Ubosi to form Cabal Entertainment… that’s danger as far as I’m concerned because a radio network with label interests may kinda lock down radio don’t you think? Thank God for digital!

    I felt MI’s strength as a label boss was minuscule at best with his Loopy Music. Ruby was just squatting there and their super duper gospel rock group Threadstone fizzled quite sadly. I still bump the group’s songs that I have and I’m like waoh!

  2. Winston Balagare says:

    “Spark”? What spark was there to lose? Laptop labels come and go. Mavin Records will be next; mark my words.

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