Music Business

Does Davido really know his worth?


Davido purchased a diamond encrusted gold chain allegedly valued at 20million Naira and has been showing it off on social media, so much so his postings about his acquisition have become a viral topic on blogs, social networks etc.

Truthfully, Davido works very hard for his money, makes great music (a handful of his songs are classics), and deserves all the great things life can offer him.

Nevertheless, there is this theme that we keep coming back to on this blog when it comes to Davido. Does Davido really know his worth? Davido introduced himself to us some years back as “omo baba olowo” (the son of a wealthy man). He didn’t need to convince us because we know this to be true and a fact. However, it seems Davido is the one that needs convincing.

Many of his actions remain consistently antithetical to who he says he is. For example, every opportunity he gets, we  see him flaunt dollar bills, gold chains etc. While that might just be an expression of happiness that he earned his own money on his own terms, rather than feeding off his billionaire dad, it mirrors the actions of people who just gain new wealth, rather than those born into it.

I think while that may be good and has been cool for years now, Davido needs to at this juncture, shift his mindset from constantly trying to prove himself or fitting in, to standing out and fully embracing his identity. I think this is critical to help him broker better deals because he fully understands his worth.

Also, Davido has been robbed on multiple occasions. When you add safety to the mix, it might be time for him to scale back on the flaunting of money, jewelry etc. so he keeps the thieves at bay. Does Davido really know his worth?

My 50 kobo for all it’s worth.

-Ms. Uduak

Davido DMW Diamond Encrusted Chain

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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1 Comment

  1. Winston Balagare says:

    One thing I’ve always maintained about Nigerian artists is that their downfall will be their attempts at imitating Americans. That’s what David is doing with this whole chain thing. Unfortunately, just like in America, that wealth flaunting will eventually lead to sorrow, if he’s not careful.

    Most people who do it claim that they do so to inspire others to work hard to attain similar wealth. That’s BS. They do it to remind you that they have it and you don’t have it. They do it to make others jealous, and they do it to make others salivate over what they see. The problem is, when you tease wolves with food, they inevitably will pounce and try to eat. David is the perfect meal served hot on a platter. He needs to stop this foolishness fast, because as America has proven in the past, ANYBODY can get it, let alone small boy David.

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