Music Business

#ELI Ice Prince Press Conference, M.I Abaga Steps into Visible Executive Role

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The Chocolate City Nigeria crew recently conducted a press conference leading up to the #ELI Everybody Loves Ice Prince launch party. At the press conference, we see less of Audu Maikori, one of the primary executives at Chocolate City; and more of M.I stepping into an executive role. M.I is an executive within the label but for the most part, his visibility has been in the capacity of an artist.

Overall good look. I loved how he also dressed the part of an executive. He also has a good sense of humor and is very polite to the press. M.I recently signed emerging talent Ruby under CC’s subsidiary Loopy Records.  Ruby is extremely talented and I expect her career to soar if the CC/.Loopy crew throw their marketing and promotions weight behind her, the way they are Ice Prince, among other things.

The press conference here is quite professional and I think M.I Abaga and Mr. ELI handled themselves well. Ice Prince is totally polite to the press. He says, “thank you for the question” to a press member who posed a question before answering the question.

For all industry people click to read my article on ‘How to Speak at a Press Conference’ using the P-Square example.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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