Music Business

#ELI Ice Prince Press Conference, M.I Abaga Steps into Visible Executive Role

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The Chocolate City Nigeria crew recently conducted a press conference leading up to the #ELI Everybody Loves Ice Prince launch party. At the press conference, we see less of Audu Maikori, one of the primary executives at Chocolate City; and more of M.I stepping into an executive role. M.I is an executive within the label but for the most part, his visibility has been in the capacity of an artist.

Overall good look. I loved how he also dressed the part of an executive. He also has a good sense of humor and is very polite to the press. M.I recently signed emerging talent Ruby under CC’s subsidiary Loopy Records.  Ruby is extremely talented and I expect her career to soar if the CC/.Loopy crew throw their marketing and promotions weight behind her, the way they are Ice Prince, among other things.

The press conference here is quite professional and I think M.I Abaga and Mr. ELI handled themselves well. Ice Prince is totally polite to the press. He says, “thank you for the question” to a press member who posed a question before answering the question.

For all industry people click to read my article on ‘How to Speak at a Press Conference’ using the P-Square example.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
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