Music Business

Factory 78 TV Named AML Media Brand of the Year, Find Out Why! – @Factory78

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Muna Abii Factory 78I think it will not be farfetched or a stretch if I say that new media and social media is responsible for the reawakening and revolution seen in Nigeria and Africa’s contemporary music industry. Indeed, the history of Nigeria’s music industry is incomplete without great respect shown to the digital media brand owners who made the world pay attention to Nigeria/Africa’s music industry.

Media brands such as Africanhiphop.com, Museke.com, Notjustok.com, Truspot.com, Jaguda.com,360nobs.com,Ladybrille.com (owned by yours truly), Bellanaija.com, DJmightymike.net, Ghanamusic.com, Addistunes.com, Iwantairplay.com, Gidilounge.com and the list goes on of incredible African owned digital companies who have given the music industry a jolt.

For 2012, one of the digital media companies that impressed me over and over again, was Factory 78 operated by DJ Lanre Davies and Adesope Olajide.

They win the Award for AML Media Brand of the year!

Factory 78 kept their coverage Pan African and European, albeit they too had a heavy focus on  Nigeria’s music industry. Their content was also very rich, stayed on message, was respectful, informative, revealing, exclusive and entertaining.

In a day an age where you see digital media brands competing fiercely for attention, some have diverted their core offerings to now include run of the mill news to increase more traffic, which has yielded in a bit of a dilution of content and brand strength. In contrast, Factory 78 has shown it is about well curated content that is delivered in an engaging and interactive way.

They have evolved to also become a platform where they break new artists. They have also shown they are the go to brand for visually capturing the emotions, in real time, of the interviewees they interview and bringing the best of the best visual content to the world, online.

In 2013, I anticipate Factory 78 will possibly launch a Nollywood arm of their media online TV company. There is a huge increase in Nollywood premieres in the UK, and an insatiable appetite of Nollywood fans, worldwide, to understand Nollywood. The problem is no one is capturing the content providers in Nollywood and industry professionals. To the degree they do, there is a clear lack of knowledge both in the industry they discuss and the skills to conduct quality interview. I think Factory 78 will step forward and fill that void,and they already are dropping hints with some of their coverage.

Voila! That’s it.

Do you have a brand you think should have been AML Media Brand of the Year? (Do share!)

CHECK OUT SOME FACTORY 78 INTERVIEWS

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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