Music Business

Factory 78 TV Named AML Media Brand of the Year, Find Out Why! – @Factory78

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Muna Abii Factory 78I think it will not be farfetched or a stretch if I say that new media and social media is responsible for the reawakening and revolution seen in Nigeria and Africa’s contemporary music industry. Indeed, the history of Nigeria’s music industry is incomplete without great respect shown to the digital media brand owners who made the world pay attention to Nigeria/Africa’s music industry.

Media brands such as Africanhiphop.com, Museke.com, Notjustok.com, Truspot.com, Jaguda.com,360nobs.com,Ladybrille.com (owned by yours truly), Bellanaija.com, DJmightymike.net, Ghanamusic.com, Addistunes.com, Iwantairplay.com, Gidilounge.com and the list goes on of incredible African owned digital companies who have given the music industry a jolt.

For 2012, one of the digital media companies that impressed me over and over again, was Factory 78 operated by DJ Lanre Davies and Adesope Olajide.

They win the Award for AML Media Brand of the year!

Factory 78 kept their coverage Pan African and European, albeit they too had a heavy focus on  Nigeria’s music industry. Their content was also very rich, stayed on message, was respectful, informative, revealing, exclusive and entertaining.

In a day an age where you see digital media brands competing fiercely for attention, some have diverted their core offerings to now include run of the mill news to increase more traffic, which has yielded in a bit of a dilution of content and brand strength. In contrast, Factory 78 has shown it is about well curated content that is delivered in an engaging and interactive way.

They have evolved to also become a platform where they break new artists. They have also shown they are the go to brand for visually capturing the emotions, in real time, of the interviewees they interview and bringing the best of the best visual content to the world, online.

In 2013, I anticipate Factory 78 will possibly launch a Nollywood arm of their media online TV company. There is a huge increase in Nollywood premieres in the UK, and an insatiable appetite of Nollywood fans, worldwide, to understand Nollywood. The problem is no one is capturing the content providers in Nollywood and industry professionals. To the degree they do, there is a clear lack of knowledge both in the industry they discuss and the skills to conduct quality interview. I think Factory 78 will step forward and fill that void,and they already are dropping hints with some of their coverage.

Voila! That’s it.

Do you have a brand you think should have been AML Media Brand of the Year? (Do share!)

CHECK OUT SOME FACTORY 78 INTERVIEWS

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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