Music Business

Touring: Falz TheBahdGuy, Mr. Eazi, Davido, Mayorkun, on exciting tours in the U.S, Europe, and Nigeria, respectively

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Falz TheBahd Guy, Mr. Eazi, Davido, and Davido’s protegé Mayorkun are currently touring and it’s been interesting to watch some of what they have to say about their tours. I also like all the diverse strategies they have employed in touring.

I do have to say that while many may not recognize or appreciate it, I particularly like Davido’s tour of cities across Nigeria, and Mayorkun’s tour of colleges across Nigeria. Nigeria has 180 million people but the truth is there is no touring culture in the country. Accessibility, logistics, costs, et al. make it a nightmare for most artists to tour, although it can be done and has been done before when Lynxxx did a Pepsi-sponsored tour 6years ago. In recent times, telecommunications giant Glo promised a 27 city nationwide tour with some of the leading names in the music industry. That should be interesting.

With Davido and Mayorkun embarking on their respective tours, I think it will help to further break down barriers, and that can only be good for the industry in terms of further untapped streams of income, especially in the live entertainment space.

By the way AML artists, pay attention to what Mr. Eazi and Mayorkun have to say/share about their audiences. They have implemented SEOs, they are collecting that data and drilling down to where their fans are and then providing a targeted response via their touring. You should do the same.

Finally, on the western front, for industry executives and insiders stateside that remain on the fence about whether contemporary African music and artists can be successful in the global music space, take a look at the recent tour by Runtown. Runtown sold out concerts at major venues like Indigo 02 Arena in London, Howard Event Center in Washington, and Amazura concert hall in New York City. His music videos and that of many of our leading artists are hitting millions of views. It’s time to come to the dealmaking table and leave the backward mentality or views of Africans at the door. For dealmakers on the African end, first, come prepared. Know your market and the one you want to swim in. Build a team of people who know your market and the one you want to swim in. Second, don’t ask for the respect. TAKE IT.

-Ms. Uduak

Davido



Davido’s artist Mayorkun



Mr. Eazi (Brilliant guy who also happens to be a tech entrepreneur turn musician)

Falz (Another brilliant  guy who happens to be a lawyer turned musician)


Business of Music North Africa Roundtable

Listen to the Latest AML Podcast Episodes

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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