Falz TheBahd Guy, Mr. Eazi, Davido, and Davido’s protegé Mayorkun are currently touring and it’s been interesting to watch some of what they have to say about their tours. I also like all the diverse strategies they have employed in touring.
I do have to say that while many may not recognize or appreciate it, I particularly like Davido’s tour of cities across Nigeria, and Mayorkun’s tour of colleges across Nigeria. Nigeria has 180 million people but the truth is there is no touring culture in the country. Accessibility, logistics, costs, et al. make it a nightmare for most artists to tour, although it can be done and has been done before when Lynxxx did a Pepsi-sponsored tour 6years ago. In recent times, telecommunications giant Glo promised a 27 city nationwide tour with some of the leading names in the music industry. That should be interesting.
With Davido and Mayorkun embarking on their respective tours, I think it will help to further break down barriers, and that can only be good for the industry in terms of further untapped streams of income, especially in the live entertainment space.
By the way AML artists, pay attention to what Mr. Eazi and Mayorkun have to say/share about their audiences. They have implemented SEOs, they are collecting that data and drilling down to where their fans are and then providing a targeted response via their touring. You should do the same.
Finally, on the western front, for industry executives and insiders stateside that remain on the fence about whether contemporary African music and artists can be successful in the global music space, take a look at the recent tour by Runtown. Runtown sold out concerts at major venues like Indigo 02 Arena in London, Howard Event Center in Washington, and Amazura concert hall in New York City. His music videos and that of many of our leading artists are hitting millions of views. It’s time to come to the dealmaking table and leave the backward mentality or views of Africans at the door. For dealmakers on the African end, first, come prepared. Know your market and the one you want to swim in. Build a team of people who know your market and the one you want to swim in. Second, don’t ask for the respect. TAKE IT.
Davido’s artist Mayorkun
Mr. Eazi (Brilliant guy who also happens to be a tech entrepreneur turn musician)
Falz (Another brilliant guy who happens to be a lawyer turned musician)
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