Industry News, Music Business

Fayrouz to Host Kelly Rowland at the 2nd Edition of Darey Art Alade’s Love Like a Movie Valentine’s Show

Last year, a pregnant Kim Kardashian co-hosted Dare Art Alade’s ‘Love Like a Movie.’ Her appearance caused an uproar both here in the States and in Nigeria. This year, Darey opts for a less controversial figure Kelly Rowland. Kelly will also co-host a red carpet segment with Darey. His event is sponsored by Fayrouz, a beverage company. See details below.

“Nigeria’s premium beverage brand and official LLAM sponsor, Fayrouz will be hosting multiple award winning American singer and actress Kelly Rowland at the second edition of Darey Art Alade’s music concert, “Love Like A Movie: The Love Roller Coaster”.

The singer and former member of dynamic singing group, Destiny’s Child was announced today as the surprise act for this year’s edition of the concert and will join some of Nigeria’s biggest names on stage to deliver another groundbreaking concert.

Fayrouz has been a part of Love Like A Movie since last year’s maiden edition, which featured international reality star, Kim Kardashian. Makers of the refreshing soft drink have revealed that the world-class music concert and breathtaking theatrics showcases originality, which reflects what the Fayrouz brand stands for.

“The concepts behind “Love Like a Movie” which combines music and cirque du soleil type theatrics is an original initiative within the Nigerian music scene and this represents what Fayrouz stands for, which is unconventional and open-minded… We can’t wait to host Kelly Rowland and have her taste our unique cocktails” Senior Brand Manager, Fayrouz, Nnenna Ifebigh-Hemeson comments.

Kelly Rowland will be hosted at the Fayrouz turquoise carpet by the Fayrouz team before the Love concert commences.

Other performers at this year’s edition of LLAM include D’banj, Tiwa Savage, Seyi Shay, Mo ‘Eazy, Zaina, Timi Dakolo, Waje, Muna, JJC, Eva among others.

Since inception, Fayrouz has differentiated itself as the only natural premium soft drink within a market of various products filled with chemical ingredients such as artificial additives, preservatives and sugar substitutes. Fayrouz has proven its originality with this unique formulation and stands out as a unique brand for its counterparts to follow.”

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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