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FULL Interview: (Video) Watch Kanye West’s CANNES LIONS Interview on Kim K, Music, Technology, Culture, Samsung Much More!

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Last week, Kanye West, Steve Stoute and Ben Horowitz held court in Cannes, France as a part of the annual Cannes Lions International Festival of Creativity. In a seminar titled “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape,” West prefaced his words by saying he didn’t want to make any “over-the-top statements that end up getting quoted.”

There won’t be any mistaking anything on this side, because STASHED is proud to premiere the entire video of these three groundbreaking gentlemen at the Cannes Lions festival. “There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture,” said West on the deal Dr. Dre and Jimmy Iovine recently inked with Apple.

“The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.”
“Apple was so profound at making great products in great design language,” added Stoute. “And yet they found themselves culturally susceptible to another brand whose products weren’t necessarily as great at that time. Samsung used culture as a way to get into the conversation. And that’s why the Apple/Beats deal makes sense. Whatever Samsung is doing culturally, Apple has the 800-pound gorilla in Beats and Jimmy and Dre.”

In this STASHED world premiere, you can watch West’s on technology, influence, his wedding, Annie Leibovitz and many more in this hour-long sit down.

Photocredit: AP Photo/Lionel Cironneau

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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